iD Fresh Food's sales from traditional e-commerce sales have declined by 25 per cent in the last two years
At the age of 10, he would set up makeshift shops and sell sweets on weekends and during summer holidays to assist his family
iD Fresh currently generates 75% of its Rs 2.75 bn revenues from Southern states and Maharashtra
iD Fresh Foods is looking to create a Rs 1,000-cr business in the next 5 years