Imrb-kantar Brand Footprint Report

Combined value of top 75 brands up 19% to $450.5 bn, TCS tops chart: Report

The combined valuation of India's top 75 valuable brands has gone up at an "impressive growth" rate of 19 per cent to USD 450.5 billion, according to the Kantar BrandZ report. India's leading IT firm TCS remained the most valuable brand for the third straight year, folllowed by HDFC Bank, Airtel, Infosys and SBI, the report said. "With a brand value of USD 49.7 billion, TCS has seen a 16 per cent rise versus last year, driven by investments in innovation, particularly in AI and digital transformation," it said. Brands across business sectors have fuelled the growth, with 54 brands boosting their brand value over the past year, according to the Kantar BrandZ MostValuable Indian Brands Report. "This impressive growth outpaces most other BrandZ rankings globally and closely mirrors the 20 per cent increase seen in the Global Top 100," it said. Financial services brands dominate the list as 17 brands contributed 28 per cent of the ranking overall brand value. HFDC Bank is second with

Parle, Britannia emerge India's top chosen FMCG brands, says Kantar

The five most chosen out-of-home beverage brands in India are Thums Up, Frooti, Amul, Maaza, and Bisleri

Creativity that breaks clutter drives sales, brand equity: Kantar report

Talking about trends that emerged during testing of over 1,400 Indian ads for the 4th edition of Kantar's Creative Effectiveness Awards, Mohanty said that hyper-regionalisation is now gaining steam

Parle tops Kantar's in-home FMCG brand ranking for 11th consecutive year

Britannia leads the way in the most chosen out-of-home (OOH) brand category, while Frooti was the most chosen out-of-home beverage

TCS becomes India's most valuable brand in 2022, says Kantar BrandZ report

TCS replaces HDFC Bank, which held the number one spot since 2014

The country is the world for local brands: Josep Montserrat

Interview with the team behind the IMRB-Kantar Brand Footprint Report