India Today

Shankar Sharma's market strategy post Lok Sabha exit poll: Stay strapped in

Meanwhile, every government since 1991, Shankar Sharma said, has performed exceedingly well in different ways and with different strategies

15 years on, court convicts 5 for murder of journalist Soumya Vishwanathan

The court found four accused guilty of murder, while the fifth was convicted under other offences

CBI charges ex BARC chief Lulla with manipulating TRP against India Today

Probe agency has also accused him of providing IPL data to STAR for free, causing loss to BARC

How Kalli Purie is getting India Today group ready for the future

Purie talks to Vanita Kohli-Khandekar about the transformation of the India Today Group into one of the largest digital publishers in India

India Today expands digital footprint, launches seven online video channels

To ride on the consumption boom in video content, media group India Today launched seven niche digital channels. The initiative, in line with the group's current focus on monetising the digital medium, is aimed at capturing the fast growing audience that prefers to consume news and other video content through their smartphones.The seven new channels - News Tak, Sports Tak, Food Tak, Life Tak, Astro Tak, Tech Tak and Yoga Tak - and mobiletak.in, an omnipresent channel - will help strengthen it among the non-English audience. According to Kalli Purie, vice-chairperson, while content from its broadcasting division is available, with the changing dynamics of the media business due to growing importance of the digital platform, content for smartphone users is needed."While the digital medium has opened many opportunities for media houses, it comes with challenges. Its fast-changing nature compels decision makers to be on their toes. It is very important for the management to place the ...

India Today bets on quiz show for Sunday morning eyeballs

English news channel will air News Wiz, a 13 episode quiz show conceptualised by Siddharth Basu and anchored by Rajdeep Sardesai