Page 2 - Indian Brands

India at 75: Chelpark and 14 other brands that will take you back in time

Some taglines have made us laugh. Some jingles have made us sing along. Some mascots have endeared themselves to us for a lifetime. Let's look at 15 such brands

India at 75: The Maharajah and 14 other brands that had great impact on us

From the Air India mascot to bicycles and Aadhaar, from stationery to automobile and cosmetics, some brands have come to define the segments they represent. Here's a look at 15 such brands

TCS, HDFC Bank, Infy and LIC among Kantar's global 100 most valuable firms

Infosys made its debut to the list at 64th position at a brand value of $33,551 billion, up 33 per cent

Celebrities must disclose interest in products they endorse: Govt

Both government and private advertisements shall be covered by the new set of rules

Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

Five Indian brands in top 100 global powers of luxury goods list

The top 10 luxury brands list mainly featured leading players from the EMEA (Europe, the Middle East, and Africa) region

Flipkart Wholesale helps 600 brands from small cities expand across India

The firm is playing a key role in the success of many local and small brands by helping bridge the gap between them and Kiranas and retailers that sell to the masses.

As Indians shine at Paralympics, will brands take note?

Instagram ad options for brands give businesses a wider audience

More than 200 million businesses, mostly small ones, use Instagram tools to connect with customers

TCS rebrands as 'Building on Belief' for target of next decade of growth

TCS has been ranked by Brand Finance among the top 3 IT services brands in the world.

Celebrity brand valuation: Virat Kohli tops, Ayushmann Khurrana gains

Despite the pandemic battering the movie business, the top 10, with the exception of Kohli, were exclusively film stars

Advertising body ASCI keeps track of brands, issues Covid-19 advisory

In the last three months, ASCI's has through its own National Advertising Monitoring Service also scanned nearly 250,000 ads

Covid-19 pandemic hits value of Indian brands, says Kantar report

Like major banks - State Bank of India, Axis Bank, and IndusInd Bank, top auto brands such as Maruti Suzuki, Bajaj Auto, and Hero MotoCorp have suffered significant losses

Explained: How brands are reaching out to shoppers in times of Covid-19

Go the extra mile by making calls, setting up mini stores; trend is here to stay, say experts

Brand values made in India

Whether it is air-conditioners, home appliances, entertainment electronics, and even fast-moving consumer goods, the dominant competitors remain foreign

Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

The invisible endorser: Why brands have steered clear of Rohit Sharma

Sharma has only 5-6 active endorsement deals-Adidas, Hublot, CEAT, among the major brands. In contrast, Captain Virat Kohli has 24

2% of Indians loyal to brands; discounts don't keep them hooked: Experts

While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult