Business Standard

Indian Marketers

The influencer economy: Macro, micro, and nano world of influencers

The concluding part of the two-part influencer economy series delves into How marketers can use influencers for a brand and what the challenges are

The influencer economy: Macro, micro, and nano world of influencers
Updated On : 18 Dec 2024 | 10:44 PM IST

Made-in-India brands under one umbrella, announces Bacardi in India

Ranbir Kapoor to symbolise this platform; comes as a celebration of those disruptors, innovators, and changemakers who are on their journey to build their legacy as they pave their route to success

Made-in-India brands under one umbrella, announces Bacardi in India
Updated On : 11 Jan 2023 | 1:43 PM IST

74% Indian marketers plan to increase their budget this year, says report

The key investment areas for Indian marketers include content marketing, marketing automation and video content

74% Indian marketers plan to increase their budget this year, says report
Updated On : 04 Feb 2018 | 11:20 PM IST