Influencer Campaign

More than likes: Engagement speaks louder than social media followers

Actions, not followers, are new social currency for Indians online, reveals Comscore Social's mid-year review

Sebi announces norms to restrict finance influencers' recommendations

This ensures that mutual funds, stock brokers, research analysts, or registered investment advisors do not associate with finfluencers

SC states celebrities, influencers equally accountable for misleading ads

Top court asked FSSAI and the Ministry of Consumer Affairs, Food and Public Distribution to file affidavits on action taken by CCPA against false or misleading ads in food and health sector

What part of Insta influencers' followers are fake? Answer will shock you

An analysis by influencer marketing platform KlugKlug revealed some shocking findings. Here are the details

After influencers, PM Modi targets young voters via online gamers

The "State of India Gaming Report" released by Google and Lumikai last year stated that the country has around 568 million gamers, and 50 per cent of these are between the ages of 18 to 30

Govt cautions influencers against promoting offshore betting platforms

Government on Thursday cautioned all endorsers and social media influencers to refrain from promoting or advertising, including surrogate advertisements, of offshore online betting and gambling platforms. The Ministry of Information and Broadcasting, in an advisory, said that these advertisements have significant financial and socio-economic implications of online betting and gambling on consumers, particularly the youth. The ministry has further advised the online advertisement intermediaries not to target such promotional content towards Indian audiences, an official statement said. Social media intermediaries have also been advised to conduct sensitisation efforts among their users to refrain from publishing such content, it said. The advisory cautions that failure to comply with it may lead to proceedings under the provisions of Consumer Protection Act, 2019 including removal or disabling of social media posts or accounts and penal action under the applicable statutes, the ...

From apps to influencers, EC working to increase participation in K'taka

Encouraging the public to use various apps to putting QR codes on voter slips to locate polling booths, the Election Commission is coming out with several initiatives to increase turnout in the coming Lok Sabha elections in Karnataka leveraging technology, EC officials said on Tuesday. Voter Helpline, 'Know Your Candidate' and updating details about number of voters in queue and kind of parking facilities available at polling booths and an elaborate booth election management plan are among the other measures being taken. The EC is also collaborating with social media influencers to encourage people to cast their ballot. Celebrities like head coach of Indian cricket team Rahul Dravid, Jnanpith awardee Dr Chandrashekhara Kambar and Paralympian Girish Gowda are the State election icons. The general elections in Karnataka will be held in two phases on April 26 and May 7 for its 28 constituencies. Chief Electoral Officer Manoj Kumar Meena told PTI that out of the 58,834 polling booths,

Influencer show: How important are social media personalities in elections?

The evolving relation between social media personalities and the political landscape continues to intrigue and challenge the norms of electoral engagement, Aditi Phadnis explains

LS polls: Social media influencers emerge as go-to campaign mediums

As the country gears up for the world's biggest electoral exercise, messaging platforms like WhatsApp and social media influencers have emerged as the go to mediums for political parties to influence voter psychology, ad gurus and political analysts say. In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters. How Parties Are Wooing Voters? The BJP is trying to engage with the voters by sending them a personalised 'Letter from the Prime Minister' on WhatsApp which has over 500 million active users monthly in India highlighting the achievements of the Narendra Modi government and seeking feedback from voters. The party launched the website 'My First Vote For Modi,' which allows visitors to pledge to vote for Modi and submit a video stating the reason behind their choice. The website also hosts several short videos highlighting the development work done under the NDA government.

Let us create on India and create for world, says PM Narendra Modi

Asserting that the world's curiosity towards India is increasing, the prime minister urged the content creators to develop work in UN languages to amplify their reach

Are virtual influencers impactful?

Meticulously crafted computer-generated characters, with personalities and backstories are amassing millions of followers, becoming brand ambassadors for MNCs like KFC, Puma, and more

Govt to announce national creators' awards for new-age influencers: Report

The government is set to announce the national creators' awards to recognise new-age influencers and creators, official sources said on Friday. They said the first-of-its-kind awards will be targeted at "Gen Z", a reference to the young generation hooked to the internet and social media, and will be given in nearly 20 categories. Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said. One of the categories will be for those who have helped spread the country's soft power and culture internationally, they added. Other categories may include "green champions", "swachhta ambassadors", "agro creators" and "tech creators", the sources said. They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.

'Around 27% finfluencer content sponsored,' shows research by CFA Institute

Last year, Sebi floated a proposal to restrict mutual funds, stock brokers, and other registered intermediaries from associating with finfluencers

Parle-G replaces iconic girl's image with this Instagram influencer's face

Parle, the popular biscuit manufacturer, surprised fans by featuring an influencer on its biscuit packet instead of the iconic Parle-G girl

India is a trend-setter, says Instagram's 'Trend Talk' insight 2024

As compared to other countries, Gen Z in India also believe starting your own business is the best way to achieve wealth!

SAT expects rigorous probe, very difficult to catch finfluencers: Sebi WTM

It is "very difficult" to catch financial influencers as the Securities Appellate Tribunal (SAT) expects rigorous investigation, Sebi's whole-time member Ashwani Bhatia said on Monday. Sebi orders can be challenged before the tribunal. Bhatia said the capital markets regulator has done one case of a financial influencer since coming out with the guidelines earlier this year and termed it as a "very, very big achievement". "It is very difficult to catch financial influencers. The fact that we have done one case is a very, very big achievement because the rigour of investigation that SAT expects out of us is like a proper legal matter," Bhatia said while addressing an event here. He said Sebi has to get an influencer's telephone and cellular details, which takes a lot of time, and added that they also keep changing their locations. The career banker-turned-securities market regulator said at Rs 17,000 crore per month achieved in October, the systematic investment plans (SIPs) have .

Sebi bars finfluencer from securities market, asks to disgorge Rs 17 cr

'Baap of Chart' gave trade recos in the garb of education courses, mislead clients, alleges Sebi

Dawn of a new 'I' age: Why brands need influencers today

Influencer marketing becomes mainstream with incumbents such as HUL and Marico using them, and not only for brand awareness

Asci puts more onus on financial, health influencers in new ad guidelines

Asci said it is necessary that influencers in these two categories are qualified to provide advice and that these qualifications are stated upfront whenever they put out advertising posts

Vegan raw food influencer Zhanna Samsonova reportedly dies of starvation

Zhanna Samsonova, a vegan food influencer, passed away at the age of 39. The influencer reportedly died due to starvation as she was subsisting on a raw vegan diet for the past 10 years