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Influencing Market

Amazon targets paid reviews on TikTok, YouTube, Instagram via shoppers

Before announcing the rule, the FTC notified 700 companies, including Amazon, Facebook and Google, about its plans to curb a scourge that has become more prevalent in recent years

Amazon targets paid reviews on TikTok, YouTube, Instagram via shoppers
Updated On : 11 Dec 2024 | 11:05 PM IST

Sebi cracks down on finfluencers; 'Baap of Charts' among seven banned

Intensifying its crackdown on finfluencers, markets regulator Sebi on Monday restrained seven entities, including Mohd Nasiruddin Ansari, who ran unauthorised investment advisory services in the name of 'Baap of Chart', for up to one year. The regulator also directed the entities -- Nasiruddin Ansari, Rahul Rao Padamati, Tabraiz Abdullah, Asif Iqbal Wani, Golden Syndicate Ventures Pvt Ltd (GSVPL), Mansha Abdullah and Jadav Vamshi -- to refund Rs 17.2 crore within three months. Ansari runs a profile on social media platform X (formerly Twitter) by the name of 'Baap of Chart' where he used to offer buy/sell recommendations in the stock market. The recommendations were given in the garb of providing educational training related to the securities market, according to Sebi. Additionally, the regulator slapped a penalty of Rs 20 lakh on Ansari, Rs 2 lakh each on Padamati, Tabraiz Abdullah, Wani, GSVPL, Mansha Abdullah, and Vamshi. "In my view, unregistered investment advisors like Nasir

Sebi cracks down on finfluencers; 'Baap of Charts' among seven banned
Updated On : 02 Dec 2024 | 11:29 PM IST

Centre to bring OTT, content creators under broadcasting regulations

Broadcasting Services Regulation (BSR) Bill latest updates: A draft Bill will likely be shared with stakeholders in the next few weeks

Centre to bring OTT, content creators under broadcasting regulations
Updated On : 13 Jul 2024 | 2:49 PM IST
Updated On : 07 May 2024 | 12:24 PM IST

Net gains from the art of reinvention

With her lucid writing and relatable takeaways, blogger, content creator, entrepreneur, and influencer Masoom Minawala has successfully translated her life's hard work into an accessible guide

Net gains from the art of reinvention
Updated On : 29 Apr 2024 | 9:41 PM IST

What part of Insta influencers' followers are fake? Answer will shock you

An analysis by influencer marketing platform KlugKlug revealed some shocking findings. Here are the details

What part of Insta influencers' followers are fake? Answer will shock you
Updated On : 19 Apr 2024 | 5:15 PM IST

Market regulator Sebi to erect 'building blocks' to wall in finfluencers

Sebi to soon issue norms on performance validation agencies

Market regulator Sebi to erect 'building blocks' to wall in finfluencers
Updated On : 12 Mar 2024 | 10:38 PM IST

500 influencers to undertake route tracing Lord Ram's return to Ayodhya

More than 500 social media influencers are set to undertake a month-long 4,500-km yatra tracing the route taken by Lord Ram to return to his kingdom in Ayodhya from Tamil Nadu's Rameshwaram after his exile. According to organisers of the Ramotsav Yatra, it will cover five states -- Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh and Uttar Pradesh. Apurva Singh, who is part of the Ramotsav Yatra team, told PTI on Tuesday that the month-long yatra will start from Indore in Madhya Pradesh on January 14. "Over 500 influencers, Instagrammers, YouTubers, bloggers, sports and Bollywood celebrities will participate in the yatra," Malay Dixit, another key member of the organising team, told PTI. The event is being organised by the Ram Mahotsav Yatra Samiti formed by the All India Influencers Association, he said. This comes in the run-up to the consecration ceremony at the Ram temple in Ayodhya on January 22. "This journey of ours is not only didactic but also a celebration of the jour

500 influencers to undertake route tracing Lord Ram's return to Ayodhya
Updated On : 09 Jan 2024 | 7:14 PM IST

Sebi faces an uphill battle: Why 'finfluencers' will always find addicts

In a recently circulated consultation paper, Sebi vowed to "disrupt the revenue model" of "finfluencers" by forcing all regulated entities to cut ties with them

Sebi faces an uphill battle: Why 'finfluencers' will always find addicts
Updated On : 06 Sep 2023 | 8:19 AM IST

Sebi to curb finfluencers to help investors get accurate, unbiased info

The rise of financial influencers or finfluencers, who charge as high as Rs 7.5 lakh for a post on social media, introduced a new way for people to access and interpret financial information, and now they will soon come under the regulatory purview as Sebi proposed measures to curb their mushrooming numbers. The proposed move by Sebi not only ensures that investors receive accurate and unbiased information but also helps in preserving authenticity and reducing fraud, Anand Rathi Wealth Deputy CEO Feroz Azeez told PTI. Under the proposal, finfluencers need to be registered with Sebi and adhere to specific guidelines. Also, it has been proposed to ban unregistered finfluencers from partnering with mutual funds and stockbrokers for promotional activities. While many finfluencers provide valuable insights, there has been a growing concern over the potential risks associated with unregulated finfluencers who might offer biased or misleading advice. They usually work on a commission-based

Sebi to curb finfluencers to help investors get accurate, unbiased info
Updated On : 03 Sep 2023 | 11:25 AM IST

Dawn of a new 'I' age: Why brands need influencers today

Influencer marketing becomes mainstream with incumbents such as HUL and Marico using them, and not only for brand awareness

Dawn of a new 'I' age: Why brands need influencers today
Updated On : 31 Aug 2023 | 4:28 PM IST

Influencers are rising, but companies in a fix over their fake followers

Companies are struggling to verify the authenticity of social media influencers as a large number of these have non-credible followers

Influencers are rising, but companies in a fix over their fake followers
Updated On : 26 Jul 2023 | 9:39 AM IST

Central agency needed to curb mis-selling menace

While new-age investors require protection from finfluencers, there's also a need for a centralised agency that transcends regulatory silos and provides redress to older investors

Central agency needed to curb mis-selling menace
Updated On : 16 Jul 2023 | 8:39 PM IST

'Many B2C brands have shifted their focus to influencer marketing'

The authenticity of influencer marketing is in that it is driven by the users themselves, not dictated by brands: Ramya Ramachandran, founder, Whoppl.

'Many B2C brands have shifted their focus to influencer marketing'
Updated On : 05 Jul 2023 | 5:08 PM IST

70% Indians believe influencer marketing has an impact on them: Report

21% of those surveyed for the report said that they are "extremely likely" to purchase a product or service promoted by influencers

70% Indians believe influencer marketing has an impact on them: Report
Updated On : 14 Jun 2023 | 2:55 PM IST

One in every four ads processed in FY23 had violations by influencers: Asci

The real-money gaming industry was the most violative sector of advertisement guidelines in 2021-22, and 92 per cent of gaming ads did not adhere to the rules

One in every four ads processed in FY23 had violations by influencers: Asci
Updated On : 17 May 2023 | 12:08 PM IST

'Digital nomad', 'pinkwashing' and 'rage-farming' debut on Dictionary.com

Trauma dumping, rage farming, and queerbaiting, which are typically used to describe harmful or toxic behavior, all made their debut

'Digital nomad', 'pinkwashing' and 'rage-farming' debut on Dictionary.com
Updated On : 03 Mar 2023 | 12:01 AM IST

Instagram to inform creators about posts blocked on feed recommendations

Instagram, the Meta-owned photo and video-sharing social networking service will now tell users if their posts are too edgy to be recommended to other users

Instagram to inform creators about posts blocked on feed recommendations
Updated On : 08 Dec 2022 | 7:58 AM IST

Social media influencers eye long run gains of Centre's dos and don'ts list

As the Centre readies a list of dos and don'ts for social media influencers, the thriving community of individuals and companies is contemplating the challenges of a more regulated' future -- and it's not all bad. So whether it is podcast host Vedant Kaushik or marketing agency Pulp Strategy -- the two ends of the influencer spectrum working towards pushing trends with their endorsement of products ranging from makeup to movies -- both welcome the move to streamline the sector. The Advertising Standards Council of India (ASCI) pegs the social media influencer industry at USD 150 million (approx Rs 1,200 crore). The proposed guidelines will eradicate in one go the vagueness on whether a piece of content is sponsored or not... We have laws and standards for TV, films, radio, etc. why not for the modern medium of social media, Kaushik, who has nearly 60,000 followers on Instagram, told PTI. A certain adjustment time may see some chaos. In the long run, this will lead to more responsib

Social media influencers eye long run gains of Centre's dos and don'ts list
Updated On : 16 Sep 2022 | 1:41 PM IST

Why creator is the new king in online commerce's latest iteration

At one end of the spectrum, a host of start-ups are basing entire business models on the presumption that content creators will drive the next wave of e-commerce.

Why creator is the new king in online commerce's latest iteration
Updated On : 28 Dec 2021 | 10:36 AM IST