Business Standard

Page 2 - Influencing Market

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

ASCI's new e-norms likely to hurt nano and micro influencers the most
Updated On : 29 May 2021 | 6:10 AM IST

British regulators say Instagram to crack down on hidden influencer ads

British regulators said Friday that Instagram will clamp down on hidden advertising by social media influencers

British regulators say Instagram to crack down on hidden influencer ads
Updated On : 16 Oct 2020 | 8:00 PM IST

Brand persuasion: How firms lean on influencers to rope in loyal customers

With brands of all sizes, and across categories, leaning heavily on influencers, the world of online persuaders is in for a makeover

Brand persuasion: How firms lean on influencers to rope in loyal customers
Updated On : 03 Jan 2020 | 4:25 PM IST

Influencing market: Facebook, Instagram preferred channels for influencers

According to Influencer Marketing Report for 2018 by research agency Zefmo for the Indian market, nearly 92% of participants said that they would launch at least one influencer-led marketing campaign

Influencing market: Facebook, Instagram preferred channels for influencers
Updated On : 29 Apr 2018 | 9:22 PM IST