Users have the option to either deactivate their profile temporarily or delete permanently
The feature will let users react to Notes using audios, photos and more apart from text responses
The feature was intended to drive engagement on Threads but has faced criticism from users as Threads posts kept popping up on other users' Instagram and Facebook feeds
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Currently under testing, the feature is expected to roll out as a stable update for Instagram app in the coming month
Regulators signed off on the new restrictions just as Meta announced its own plan to offer an ad-free version of the social media sites if users choose to pay a fee
The EU regulations threaten to curb Meta's ability to personalize ads for users without their consent and hurt its major revenue source
The lawsuit follows the release of documents in 2021 that showed that Meta had data showing that Instagram was addictive and worsened body image issues for some teen girls
In a complaint filed in the Oakland, California, federal court on Tuesday, 33 states including California and Illinois said Meta, which also operates Facebook
The feature is currently in beta testing but will be available for all users soon, said Mark Zukerberg
Social media firms are bringing in more features to shore up engagement across apps in a highly competitive online environment
It follows Meta's talks to launch a similar plan in the European Union (EU) to conform with its privacy concerns
Meta's tools use artificial intelligence to generate background images for products, come up with different variations of advertising copy or automatically resize ads to fit on Instagram or Facebook
Meta will charge the users $17 for the desktop versions of Facebook and Instagram together in the coming weeks
Meta plans to give Facebook and Instagram users in Europe the option of paying for ad-free versions of the social media platforms as a way to comply with the continent's strict data privacy rules, the Wall Street Journal reported Tuesday. The company wants to charge users about 10 euros (USD 10.50) a month to use Instagram or Facebook without ads on desktop browsers, the newspaper reported, citing unnamed people familiar with the proposal. Adding more accounts would cost 6 euros each. Prices for mobile would be higher, at roughly 13 euros a month, because Meta needs to account for commissions charged by the Apple and Google app stores on in-app payments, the newspaper said. Meta reportedly is hoping to roll out paid subscriptions in the coming months as a way to comply with European Union data privacy rules that threaten its lucrative business model of showing personalised ads to users. Meta would give users the choice between continuing to use the platforms with ads or paying for
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Indian cricketer Shikhar Dhawan took a playful dig at former teammate Cheteshwar Pujara on his Instagram video
The lack of an account delete option on Threads without having to delete the Instagram account has drawn criticism from users since the launch of the social media platform
Meta said Quest 3 headset would allow users to view their surroundings while seamlessly interacting with virtual objects in their physical space
Unlike X, which offers this feature only to premium subscribers, the edit feature will be open to everybody on Instagram's Threads