IPG has a presence in India through IPG Mediabrands India. Globally, WPP, Omnicom, Publicis Groupe, and IPG form the 'Big Four' of the advertising world
IPG, Dentsu have informally spoken to their advertisers
The move comes as most media agency networks including GroupM, Publicis Media, and Dentsu Aegis Network (Dentsu) investing heavily to improve their digital and data capabilities in India
Agency ties up with MediaMath to launch data management platform in India