ITC Agri Business Division is encouraging the cultivation of medicinal and aromatic plants to expand the conglomerate's presence in the fast-growing health and wellness products market in the food, personal care and other categories. The agri-division of ITC is working with farmers and helping them to diversify their crops by encouraging them to cultivate high-demand crops like Ashwagandha, Tulsi, and Kalonji in Madhya Pradesh and turmeric in southern states. Through this initiative, ITC looks to meet its requirements by chasing its FMCG ambitions and also leverages the B2B nutraceuticals space, bridging the demand-supply gap in the market, which has evolved rapidly after the pandemic. "As a part of the ITC Next strategy, the company's Agri-Business Division has pivoted its strategic focus towards rapidly scaling up its value-added Agri Products (VAAP) portfolio to accelerate growth and competitiveness. In line with the larger ITC NextGen Agriculture vision, we are focusing on ...
Irrespective of whether we experience tailwinds or headwinds, the market opportunities for our various food categories in India are very large, says Hemant Malik, executive director of ITC
Some investors may have preferred a vertical split (100 per cent direct). This move will not likely have a big implication for ITC's share price, wrote analysts at Jefferies in a note
Company says it remains focused on completing project in expeditious manner
On year-to-date (YTD), basis, ITC has slipped nearly 24 per cent. In comparison, the Nifty FMCG index has gained 2 per cent, while the Nifty 50 has slipped 5.3 per cent during this period
The investment in both the stocks, however, was about the same, around Rs 200 crore, though ITC did subscribe to EIH's rights issue in 2011.
CEO Sanjay Puri says biggest headroom to grow is in the FMCG space as internal capabilities can be leveraged there