Competing in the mid-capacity segment, the Jawa 350 will face off against the Royal Enfield Classic 350 (priced between Rs 1.93 to 2.24 lakh) and Honda H'ness CB 350 (ex-showroom Rs 2.09 - 2.16 lakh)
The all-new motorcycle Jawa 350 was released in India. The booking of the bike starts at Rs 5000. Here's all you need to know
CLPL revived heritage brands like Yezdi and Jawa. However, it has been able to gain significant market share in the premium segment, which is still largely dominated by Eicher Motors' Royal Enfield
How three men passionate about 'cool' motorcycles are trying to make India fall in love again with Jawa and Yezdi, with a leaf out of Royal Enfield's book
Mahindra group Chairman Anand Mahindra said the bikes belonged to the 'classic retro' segment, which had a growing customer base
Classic Legends on Thursday re-launched the iconic motorcycle brand Yezdi in the country with the roll out of three models, priced between Rs 1.98 lakh and Rs 2.09 lakh (ex-showroom Delhi
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Having acquired iconic British brand Norton in April, the Chennai-based company is looking to gain speed in the performance bike market
If the initial euphoria around Jawa's comeback is any indication, the company has hit bullseye
With experience centres, digital campaigns, and social media chatter, the bike brand retooling its legacy for millennial bikers