Business Standard

Jeans

Inventor of blue jeans Levi Strauss & Co channels a new water-saving idea

As part of a wider water-saving effort, the San Francisco-based company, which invented blue jeans in 1873, has become an early pioneer of a method known drily as "contextual water targets"

Inventor of blue jeans Levi Strauss & Co channels a new water-saving idea
Updated On : 25 Apr 2023 | 7:24 PM IST

Robots now set their sights on a new job: Sewing your blue jeans

The idea of using robots to bring more manufacturing back from overseas gained momentum during the pandemic as snarled supply chains highlighted the risks of relying on distant factories

Robots now set their sights on a new job: Sewing your blue jeans
Updated On : 13 Dec 2022 | 12:43 AM IST

Frayed culture

Though new Uttarakhand CM Rawat was wrong in his remarks on ripped jeans and what women should wear in public, encouraging young people to explore alternatives to jeans is the right thing to do

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Updated On : 26 Mar 2021 | 11:15 PM IST

It's hard to make blue jeans without nasty chemicals

Manufacturers now opting for green alternatives, different methods of testing

It's hard to make blue jeans without nasty chemicals
Updated On : 03 Nov 2016 | 12:27 AM IST