Page 2 - Kaun Banega Crorepati

Lessons brands can learn from 'cool and relevant' Amitabh Bachchan

As times changed and age caught up with him, Bachchan repositioned himself as a television artiste, a doting father, a devoted husband and later as a champion of health causes

KBC looks to spice up the script at 11, but can it keep up the game?

One of the longest running non-fiction formats on TV turns to tech and breathless storytelling to stay relevant, but can it keep up the game?

Kaun Banega Crorepati: Here's what's new in Amitabh Bachchan-hosted KBC 10

Those who stream Kaun Banega Crorepati live on Sony LIV app can also participate with other contestants on the hot seat and win prizes

KBC Season 10: Sony gets 8 sponsors, looks for ways to hook millennials

Sony Pictures Network acquired the property in 2008 and KBC has been on its platform ever since

Advertisers take a reality check on viewership over KBC, Big Boss

As marketers take stock of audience engagement and reach on prime time television, two reality shows are pointing them in two very different directions

KBC brings cheers to Sony as popular shows go off air

Amitabh Bachchan hosted game show Kaun Banega Crorepati has opened at number 2 in the urban market

Kaun Banega Crorepati keeps its eye on the game

Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'