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Kent RO Systems to enter US market, targets Rs 2,000 cr turnover in 3 yrs

Home-grown water purifier maker Kent RO System aims to enter the US market next fiscal and expand its appliances portfolio as it targets a Rs 2,000 crore turnover in the next three years, its Chairman & Managing Director Mahesh Gupta said. Besides, Kent RO Systems, which has invested Rs 500 crore on expansion in the last three years, has plans to invest Rs 300 crore more to set up a new fan manufacturing unit at Yamuna Expressway in Uttar Pradesh, he said. The company, earlier known for water purifiers, is diversifying its portfolio and enhancing its presence in the appliances segment, especially small kitchen appliances. Gupta expects new categories to contribute half of the revenue in coming years. Over its foray into the US market, Gupta said Kent RO System has entered into a brand licensing agreement with Black & Decker. As part of that, it will manufacture and ship its range of water purifiers under the brand name of the Maryland US-based manufacturer. "We will be going .

Kent RO Systems to enter US market, targets Rs 2,000 cr turnover in 3 yrs
Updated On : 21 Jan 2024 | 12:29 PM IST

How delivering the right message is tough for brands during a crisis

Why did Nike's ad resonate? And why Kent's backfired...

How delivering the right message is tough for brands during a crisis
Updated On : 04 Jun 2020 | 3:35 AM IST

Script goes wrong: Caught in a social media storm, Kent looks for cover

Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist

Script goes wrong: Caught in a social media storm, Kent looks for cover
Updated On : 28 May 2020 | 10:09 PM IST

'Why Savarkar?': Naming of flyover in Bengaluru sparks political row

Siddaramaiah, former chief minister and leader of the Opposition, said the move to name the flyover after Savarkar was an insult to the freedom fighters

'Why Savarkar?': Naming of flyover in Bengaluru sparks political row
Updated On : 27 May 2020 | 11:43 PM IST

Kent RO withdraws ad, apologises for depicting helps as Covid-19 carriers

The ad, featuring Hema Malini and her daughter Esha Deol as campaigners, drew heavy criticism on social media

Kent RO withdraws ad, apologises for depicting helps as Covid-19 carriers
Updated On : 27 May 2020 | 8:40 PM IST

Kent RO plans Rs 150 crore investment to set up a manufacturing unit

The company, which has recently brought to the market a zero water wastage purifier, is looking at add capacity of 4 lakh units annually through its third unit

Kent RO plans Rs 150 crore investment to set up a manufacturing unit
Updated On : 23 Dec 2019 | 12:40 AM IST

Kent-RO to tap full capacity at Noida plant by 2021, eyes 15% growth

The company unveiled its Next Gen RO Water Purifiers category which is equipped with UV protection and real-time digital display of purity

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Updated On : 13 Sep 2018 | 6:24 PM IST

Kent RO plans to launch four new products every year

Co sees water purifier market to touch 2.48 million units in 2 years; sees southern regions as the key markets

Kent RO plans to launch four new products every year
Updated On : 04 Mar 2016 | 4:13 PM IST