Jose Antonio Cachaza

Jose Antonio Cachaza, MD, LaLiga India, dwells on his team's digital strategy to reach fans in remote villages that even courier companies don't reach

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La Liga,Ronaldo,Soccer

La Liga has been trying to promote itself overseas by opening marketing offices in the Far East and hiring a former Netflix executive as its new head of communications

Page 6 - La Liga

It's no more just about Real or Barca breaking records: La Liga India head

After losing Ronaldo, Spanish football sets eye on global reach and riches