Lego
Lego looks toward sustainable materials despite failed recycle attempt
Denmark's Lego said on Monday that it remains committed to its quest to find sustainable materials to reduce carbon emissions, even after an experiment by the world's largest toymaker to use recycled bottles did not work. Lego said it has decided not to progress" with making its trademark colourful bricks from recycled plastic bottles made of polyethylene terephthalate, known as PET, and after more than two years of testing "found the material didn't reduce carbon emissions. Still, the toymaker remains "fully committed to making Lego bricks from sustainable materials by 2032, it added Two years ago, the privately-held group which makes its bricks out of oil-based plastic, started researching a potential transition to recycled plastic bottles made of PET plastic, which doesn't degrade in quality when recycled. It had invested more than USD 1.2 billion in sustainability initiatives as part of efforts to transition to more sustainable materials and reduce our carbon emissions by 37 pe
 "Lego looks toward sustainable materials despite failed recycle attempt")
Fun and learning: How technology, tradition changed India's toy story
What to keep in mind when you ask your children to pick what they want to play with
 "Fun and learning: How technology, tradition changed India's toy story")
Lego profit doubles as consumers turn to toys during lockdown
Net income rose 140% to 6.3 billion kroner ($990 million), while revenue at the closely held company advanced 46%
 "Lego profit doubles as consumers turn to toys during lockdown")
In Lego's coronavirus plan, only 'creative workers' have to come to office
Lego's current staffing arrangement seems to have boosted morale
Lego heirs' $16 bn fund is bracing for future disruptions in global economy
Kirkbi Group, which has $16 billion in assets built from the reinvested profits of selling Lego bricks, is targeting defensive shares to protect itself from any downturn
 "Lego heirs' $16 bn fund is bracing for future disruptions in global economy")
Lego house minus plastic: Toy brick maker plans to use sustainable material
The shift, which was announced in March, is part of a global effort to fight plastic pollution and the threat it poses to marine life in particular
Denmark's Lego builds foundations in China classrooms as old markets slow
The educational push in China goes beyond what Lego does in other markets
Lego's new way to boost motor skills, creativity in classrooms in China
The focus on learning, in a market notorious for its rigid exam-oriented education system and piles of homework, could help Lego in China as business elsewhere softens
 "Lego's new way to boost motor skills, creativity in classrooms in China")
Toymaker Lego returns to Danish roots with sudden CEO switch
The Danish firm said it had appointed Niels B Christiansen, 51, who joins Lego after nine years
 "Toymaker Lego returns to Danish roots with sudden CEO switch")
