Magicpin

BS Manthan: Funding winter, unicorn status not growth barrier, say startups

Speaking at the second edition of BS Manthan in New Delhi on Friday, industry leaders asserted that innovation, resilience, and sustainable business models matter more than capital influx

'Bharat consumer' is driving India's digital and startup boom: India Inc

Digital revolution is sweeping across India, particularly among consumers in smaller towns and lower-income segments, startup leaders say at BS Manthan

10% of orders placed through quick food delivery service: Magicpin CEO

In food delivery, particularly in Delhi and Bengaluru, Magicpin holds a 10 per cent market share, said Magicpin CEO

magicpin revenue triples to Rs 870 cr in FY24, becomes 3rd largest food app

The company continued its dominance on the government-backed Open Network for Digital Commerce (ONDC), maintaining its status as the largest food delivery seller app on the network

Magicpin's top management delivers food on bikes on New Year's Eve

Hyperlocal e-commerce firm Magicpin's top management, led by CEO Anshoo Sharma, went out on bikes to deliver food to customers on New Year's Eve, according to a company's post on a social media platform. The deliveries were done in Delhi NCR, Mumbai and Bangalore. "It's the busiest night of the year, and our Leadership will hustle on the ground with our delivery partners. While some operate from the warmth of cosy offices and war rooms; we will End and Start our Year meeting our customers. Looking forward to the hustle and rush this New Year's Eve and distributing smiles all the way from 2024 to 2025," Magicpin said on X. The photo posted by the company featured Sharma, Enterprise business CXO Naman Mawandia, Enterprise & Food Delivery business Director Suyash Jaiswal, Sales and Dining out, AVP, Vinod Jain, Enterprise Business Director Indrajit Nair and Finance AVP Tarun Kumar. The company recently forayed into quick commerce for food delivery with the launch of its magicNow brand

magicpin introduces magicNOW 15 minute food delivery on a pilot basis

The food delivery firm will be initially launched in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune

Magicpin enters into quick commerce as 'magicNOW' with over 3,000 merchants

Hyper-local e-commerce firm magicpin has forayed into quick commerce for food delivery with the launch of its magicNow brand that will work for over 2,000 food brands and 1,000 merchants to start with, the company said on Tuesday. Unlike other quick commerce players, magicpin will not operate via dark stores for food delivery, the company said in a statement. "magicNOW is to provide fast food delivery within a 1.5 km to 2 km radius to maintain freshness and cuisine integrity, and will be initially launched in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune," magicpin said. magicNOW will leverage the service of magicpin's logistic aggregator vertical -- Velocity. Under Velocity, magicpin acts as an aggregator of its third party logistics partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp etc for the supply backend, consolidating all 3PL services under one umbrella for brands and its sellers. magicpin is currently offering Velocity to multiple brands including K

Magicpin largest food delivery app on ONDC, logs 150,000 orders daily

Hyperlocal delivery startup says performance in September proves growing market share in major cities

Magicpin records 15-times order growth on ONDC network in 15 months

Hyperlocal e-commerce firm magicpin on Tuesday said it has crossed the 1.5 lakh-mark for daily order of food and logistics services on the government-backed ONDC platform, registering a 15-times growth over 15 months. magicpin joined the Open Network for Digital Commerce (ONDC) network in March last year with 22,000 restaurant partners, which the company has scaled to 70,000, the company said in a statement. The company saw 100 daily orders in early May 2023, which increased to 10,000 in four weeks, the company said. "In about 1.5 years, we have double-digit market share in major cities, with more than 10 per cent market share in key markets like Delhi or Bengaluru in terms of overall food delivery. We are thrilled with magicpin's success on ONDC, where we have reached 1.5 lakh daily orders for food delivery and logistics on the network," magicpin CEO and Co-Founder Anshoo Sharma said. He said 90 per cent of food orders from prominent buyer apps such as Paytm, Tata Neu, and Ola are

magicpin Co-founder Brij Bhushan joins Prime Ventures as full-time partner

Hyperlocal e-commerce firm magicpin Co-Founder and former chief operating officer Brij Bhushan has joined Prime Venture Partners as a full-time partner, the early-stage venture capital firm said on Friday. In this role, Bhushan will be a key member of the Investment team and will contribute to all aspects of the firm's investment, portfolio management and fundraising, Prime VP said in a statement. "Brij Bhushan brings a unique combination of strategic thinking, execution excellence, and a long-term mindset essential for company building. We believe he is a perfect addition to our leadership team," Prime Venture Partners (Prime VP), Managing Partner, Amit Somani said. Bhushan co-founded magicpin where he was instrumental in magicpin's growth, raising over USD 100 million from investors including Lightspeed, Zomato and Waterbridge. An alumnus of IIM Bangalore, Bhushan previously worked in venture capital as Vice President at Nexus Venture Partners before co-founding magicpin. He has

Magicpin to invest Rs 100 cr to onboard new food delivery partners on ONDC

Hyperlocal e-commerce firm magicpin plans to invest Rs 100 crore over the next three months to onboard over 1 lakh new restaurants and cloud kitchens on the government-backed e-commerce platform ONDC, the company said on Sunday. magicpin will invest funds towards offering onboarding incentives like zero commission, zero onboarding fees, and free home delivery, among others, for customers by newly partnered restaurants. "Our goal is to provide a risk-free entry to promote the participation of food merchants and restaurants in the digital economy by eliminating entry barriers such as high commissions and onboarding fees, and committing Rs 100 crore towards this initiative," magicpin CXO - Enterprise Brands Naman Mawandia said. magicpin is one of the leading seller apps on ONDC. Its food tech vertical competes with food delivery apps like Swiggy and Zomato. "We aim to not only accelerate the adoption of online food delivery among diverse restaurant partners, thereby benefiting the ...

Magicpin launches delivery service to enter logistics aggregation segment

The platform is currently witnessing an average of 5,000 orders per day

Magicpin food delivery order doubles to 1 mn on ONDC during World Cup

Hyperlocal startup magicpin on Thursday said that food delivery orders jumped by more than twofold to 10 lakh during the cricket World Cup matches on government-backed Open Network for Digital Commerce (ONDC) network compared to the monthly average. Magicpin said that it delivered 35,000 food orders during the India versus Pakistan match on October 14. The orders peaked at 50,000 on a single day during the India versus Australia match.. "Magicpin has crossed 10 lakh food delivery orders for the entire duration of the World Cup between October 5 and November 19. The number of orders soared beyond expectations as ONDC's demand grew on magicpin's own buyer app and through other large buyer apps like Paytm, Phonepe's Pincode and Ola, the company said in a statement. The company had earlier announced to offer discounts worth Rs 50-100 crore at the beginning of the World Cup to cricket fans on food delivery as well as other categories such as dining out, fashion and grocery, making this .

Magicpin to invest up to Rs 100 cr on promotional offers during CWC 2023

Hyperlocal e-commerce firm magicpin on Saturday said it will invest up to Rs 100 crore in various promotional offers, including discounts on food orders, for the customers on the ONDC platform during the ongoing World Cup cricket tournament. The company will start its campaign 'Super Saver Match Days' from October 8 with the India versus Australia World Cup match on government-backed Open Network for Digital Commerce (ONDC). "We are pulling out all the stops for World Cup 2023 and are truly excited about the 'Super Saver Match Days' campaign. We plan to invest worth Rs 50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to Rs 100 crore depending on the demand to make this event a feast for the fans," magicpin CEO and Co-founder Anshoo Sharma said. The e-commerce firm will offer up to Rs 175 discount for orders Rs 200 and above with free delivery. The company partners with retail shops and restaurants to make their products and servi

Magicpin partners NCCF, ONDC to sell groceries at low price in Delhi-NCR

Hyperlocal e-commerce firm magicpin has partnered with government-backed NCCF to sell groceries, including onions and pulses, through the Open Network for Digital Commerce at low price, the company said on Friday. The partnership follows a collaboration of magicpin with National Cooperative Consumers Federation of India (NCCF) for selling tomato at Rs 70 per kilogramme when its prices were above Rs 100 a kg in the market. "We are thrilled to continue our partnership with NCCF and leverage ONDC to serve the community by making essential commodities easily accessible," magicpin said, adding, "we're committed to ONDC's mission to democratise the e-commerce system." Under the new arrangement, magicpin has started sale of Chana Dal at Rs 120 per kg and onions at Rs 50 per 2 kg, catering to more than 100 pin code areas in the National Capital Region (NCR). The service is initially available for Gurugram and Delhi residents. "This sale will be further extended to over 10 cities in a phas

Magicpin to provide tomato for Rs 50 per kg at select ONDC platforms

Hyperlocal e-commerce firm Magicpin on Thursday said it will provide tomato for Rs 50 per kilogram at select online apps like Paytm and Pincode available at ONDC network in collaboration with National Cooperative Consumers Federation of India. Magicpin said that till date, it has facilitated the delivery of approximately 20,000 orders for 40,000 kilograms (kg) of tomatoes across more than 90 pin codes in and around Delhi-NCR in just 4 weeks at Rs 70 per kilogram (Kg), and henceforth, tomato will be shipped at a lower price of Rs 50 per kg. "The latest reduction to Rs 50 per kg will further benefit the consumers, where essential commodities are facing price fluctuations. We are humbled to join hands with NCCF and ONDC's initiative, and committed to contributing towards its success," Magicpin CEO and co-founder Anshoo Sharma said in a statement. Magicpin is offering a maximum purchase limit of 2 kilograms of tomato at Rs 100 per user per week with no delivery fees. National Cooperati

Magicpin app crashes under tomato demand, stocks sold out within 10 mins

The surge in traffic resulted after the firm announced its 'tomatoes @ Rs70' initiative

Magicpin app crashes under tomato demand, stocks sold out within 10 mins

The surge in traffic resulted after the firm announced its 'tomatoes @ Rs70' initiative

Magicpin starts selling tomatoes for Rs 70 per kg through ONDC partners

Hyperlocal e-commerce startup magicpin in a pact with NCCF has started selling tomatoes for Rs 70 per kilogram through select online platforms registered on the government-backed ONDC, the company said on Friday. Consumers can order tomatoes through magicpin app, Paytm, PhonePe's Pincode, Mystore in Delhi-NCR and select few cities under the arrangement, it said in a statement. "We have witnessed an overwhelming response, delivering 1,000 orders across over 90 pincodes in Delhi-NCR in just 2 days. NCCF and ONDC's initiative aims to stand with the consumers during challenging times," magicpin CEO and Co-Founder Anshoo Sharma said. To cater to the needs of a larger consumer base, magicpin is offering a maximum purchase limit of 2 kilogram of tomatoes at Rs 140 per user per week and those will be delivered to the doorstep of consumers. "On behalf of the central government, cooperatives NCCF and NAFED are already selling tomatoes at Rs 70 per kg to retail consumers through mobile vans i

Magicpin clocks 50% monthly growth on ONDC with over 30,000 daily orders

Hyperlocal e-commerce firm magicpin has recorded 50 per cent month-on-month growth on the government-supported ONDC network as it crossed 30,000 daily order mark on the platform, the company said on Friday. magicpin joined Open Network for Digital Commerce about nine weeks ago in March end. "magicpin within the first four weeks of joining ONDC had scaled from 100 to 10,000 orders. By the fifth week, which was early last month we saw a massive leap to 20,000 daily orders, and now just another 4 weeks on and we have breached the 30,000 orders a day milestone on the network, all that in just 9 weeks of joining the network," magicpin CEO and co-founder Anshoo Sharma said in a statement. Lightspeed Venture-backed e-commerce firm received orders from its own buyer app and through buyer apps of multiple platforms like Paytm and PhonePe's Pincode. magicpin is also building a Software-as-a-Service (SaaS) platform for the ONDC initiative. "With this SaaS platform, magicpin aims to offer its