Hyperlocal e-commerce startup magicpin in a pact with NCCF has started selling tomatoes for Rs 70 per kilogram through select online platforms registered on the government-backed ONDC, the company said on Friday. Consumers can order tomatoes through magicpin app, Paytm, PhonePe's Pincode, Mystore in Delhi-NCR and select few cities under the arrangement, it said in a statement. "We have witnessed an overwhelming response, delivering 1,000 orders across over 90 pincodes in Delhi-NCR in just 2 days. NCCF and ONDC's initiative aims to stand with the consumers during challenging times," magicpin CEO and Co-Founder Anshoo Sharma said. To cater to the needs of a larger consumer base, magicpin is offering a maximum purchase limit of 2 kilogram of tomatoes at Rs 140 per user per week and those will be delivered to the doorstep of consumers. "On behalf of the central government, cooperatives NCCF and NAFED are already selling tomatoes at Rs 70 per kg to retail consumers through mobile vans i
Hyperlocal e-commerce firm magicpin has recorded 50 per cent month-on-month growth on the government-supported ONDC network as it crossed 30,000 daily order mark on the platform, the company said on Friday. magicpin joined Open Network for Digital Commerce about nine weeks ago in March end. "magicpin within the first four weeks of joining ONDC had scaled from 100 to 10,000 orders. By the fifth week, which was early last month we saw a massive leap to 20,000 daily orders, and now just another 4 weeks on and we have breached the 30,000 orders a day milestone on the network, all that in just 9 weeks of joining the network," magicpin CEO and co-founder Anshoo Sharma said in a statement. Lightspeed Venture-backed e-commerce firm received orders from its own buyer app and through buyer apps of multiple platforms like Paytm and PhonePe's Pincode. magicpin is also building a Software-as-a-Service (SaaS) platform for the ONDC initiative. "With this SaaS platform, magicpin aims to offer its
Hyperlocal e-commerce firm magicpin plans to have 20,000 fashion stores on its platform by December this year, a senior company official said. The company claims to have added over 150 fashion brands and 10,000 fashion stores in the last 12 months. Fashion as a category currently contributes 25 per cent to the company's total business, magicpin CEO and co-founder Anshoo Sharma told PTI "Going further, we will double down our presence and tie up with 10,000 more fashion stores by the end of this calendar year and bring our grand total to 20,000 stores by end of the year, as customers' seek value for money fashion options from popular international and national brands," he said. According to Statista, India's fashion market size was estimated at USD 97.8 billion in 2020 and is projected to reach USD 180 billion by 2030, growing at a CAGR of 8.5 per cent. The company has onboarded brands like Puma, Titan World, Wildcraft, United Colors of Benetton, Levi's, Lifestyle, Pantaloons, Max
Gurgaon-based company aims to add another 10,000 stores by the end of 2023
Hyperlocal startup magicpin on Friday said has recorded 200-fold growth in daily orders to 20,000 per day within the first five weeks of joining the government-supported Open Network for Digital Commerce (ONDC). Magicpin said it has reached 20,000 per orders day on the ONDC platform in the week ending May 7. "Within the first four weeks of joining ONDC, magicpin scaled from 100 to 10,000 orders a day. In the fifth week, we saw a massive leap to 20,000 daily orders. This represents a 200-fold growth in ONDC's daily orders through magicpin. "We are thrilled to take the network to another level by enabling customers to shop at their favourite local businesses or other retailers on ONDC," its CEO and co-founder Anshoo Sharma said in a statement. The number of orders soared beyond expectations as magicpin doubled its daily orders via its own buyer app and through buyer apps of multiple platforms like Paytm, Phonepe's Pincode and Meesho. "This milestone reflects our collaboration with
ONDC is not an app but a facilitative platform designed to "revolutionise" digital commerce
Plans to add 5,000 more restaurants to its network in three months; Besides tech integration on ONDC, the firm will also be fulfilling all backend logistics related to ordering and delivery
The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations
Launched in 2015, MagicPin was valued at an enterprise value of $100 million last year
MagicPin offers reward points to users for sharing their local experiences on its app