Marketing Analytics

Elastic appoints Karthik Rajaram as its VP and GM for India operations

Rajaram will lead Elastic's business strategy and growth in India, drive customer satisfaction, and focus on building strong regional partnerships, said the company in an announcement

PepsiCo India appoints marketing chief Jagrut Kotecha as new CEO

Incumbent Ahmed El Sheikh will move to lead beverages and snacks company's Middle East business unit

Comviva partners with KIIT, ITER to develop market-appropriate talent

Comviva will provide content, technologies, faculty training, and access to industry experts in its core areas of focus like digital payments, real-time marketing & analytics, etc

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Mattress seller Casper issues 'influencer' warning in draft IPO filing

Casper isn't the first to mention influencer marketing in its IPO prospectus, but may be the first to specifically highlight influencers as a risk factor for investors

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Need to redefine marketing analytics

To begin with, identify the true indicators of performance