Marketing Healthcare Products

EU regulator backs use of Novo's Wegovy for obesity related heart condition

It also improved physical limitations and exercise function in patients with the condition, Novo said

Govt forms 5-member committee to review pharma marketing practices

It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days

Reckitt quarterly sales beat estimates on boost from hygiene products

The company has benefitted during the pandemic from people buying more cleaning products, besides cold and flu remedies like Lemsip and Strepsils

Pharma industry considering 'ethics inspectors' to ensure better compliance

Pharma players to meet DoP to discuss suggestions around implementing ethical marketing practices code

Marketing healthcare products and services: Ways to empower customers

Now, if you're thinking of the ways and channels in which you should market your health products to the millennials, this is the key information that you should take into account