Page 3 - Marketing
Near-term growth concerns, further price cuts to cap returns for Marico
Further price cuts, higher advertising costs to weigh on margins
 "Near-term growth concerns, further price cuts to cap returns for Marico")
Remarketing adoption in India jumps 50% during festival season: Study
Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform
 "Remarketing adoption in India jumps 50% during festival season: Study")
Flipkart's net loss widens 51% on account of rising transportation costs
Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal
 "Flipkart's net loss widens 51% on account of rising transportation costs")
Rajasthan govt takes action to prevent black marketing of fertilisers
Agriculture Commissioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.
 "Rajasthan govt takes action to prevent black marketing of fertilisers")
Flickstree raises $5 mn in pre-series B round led by Venture Catalysts
Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode
 "Flickstree raises $5 mn in pre-series B round led by Venture Catalysts")
E-commerce platform magicpin announces multiple leadership appointments
The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations
 "E-commerce platform magicpin announces multiple leadership appointments")
Govt forms 5-member committee to review pharma marketing practices
It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days
 "Govt forms 5-member committee to review pharma marketing practices")
Not-so-hidden persuaders
The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be
NMIMS MBA 2023 programme registration process begins; check details here
NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in
 "NMIMS MBA 2023 programme registration process begins; check details here")
Indian advertisers on Meta Platform get no-cost EMI for three months
Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser
 "Indian advertisers on Meta Platform get no-cost EMI for three months")
Two-thirds of CMOs aim to boost marketing technology spending: Report
This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed
 "Two-thirds of CMOs aim to boost marketing technology spending: Report")
Advertising in movie halls: From still cards to experiential marketing
While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?
 "Advertising in movie halls: From still cards to experiential marketing")
PwC India completes acquisition of Venerate Solutions Private Ltd
Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc
 "PwC India completes acquisition of Venerate Solutions Private Ltd")
Myntra's vice president and head of marketing Achint Setia to move on
He had brought 17 years of expertise in scaling businesses in consumer tech and media to the organisation
 "Myntra's vice president and head of marketing Achint Setia to move on")
Zoho comes up with new platform for unifying marketing operations
It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
 "Zoho comes up with new platform for unifying marketing operations")
AI-based content firm Instoried raises $200 mn from GEM, seeks to go public
Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder
 "AI-based content firm Instoried raises $200 mn from GEM, seeks to go public")
Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'
Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap
 "Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'")
 "Max Zaharenkov Is Teaching New Generations How To Market Themselves")
Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence
Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.
 "Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence")
What 83's tepid success can teach marketers
The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty
