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Page 3 - Marketing

Near-term growth concerns, further price cuts to cap returns for Marico

Further price cuts, higher advertising costs to weigh on margins

Near-term growth concerns, further price cuts to cap returns for Marico
Updated On : 08 Nov 2022 | 10:02 PM IST

Remarketing adoption in India jumps 50% during festival season: Study

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform

Remarketing adoption in India jumps 50% during festival season: Study
Updated On : 04 Nov 2022 | 6:07 PM IST

Flipkart's net loss widens 51% on account of rising transportation costs

Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal

Flipkart's net loss widens 51% on account of rising transportation costs
Updated On : 28 Oct 2022 | 6:09 PM IST

Rajasthan govt takes action to prevent black marketing of fertilisers

Agriculture Commi­ssioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.

Rajasthan govt takes action to prevent black marketing of fertilisers
Updated On : 27 Oct 2022 | 11:09 PM IST

Flickstree raises $5 mn in pre-series B round led by Venture Catalysts

Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode

Flickstree raises $5 mn in pre-series B round led by Venture Catalysts
Updated On : 10 Oct 2022 | 5:27 PM IST

E-commerce platform magicpin announces multiple leadership appointments

The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations

E-commerce platform magicpin announces multiple leadership appointments
Updated On : 26 Sep 2022 | 3:28 PM IST

Govt forms 5-member committee to review pharma marketing practices

It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days

Govt forms 5-member committee to review pharma marketing practices
Updated On : 21 Sep 2022 | 7:32 PM IST

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

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Updated On : 13 Sep 2022 | 7:13 PM IST

NMIMS MBA 2023 programme registration process begins; check details here

NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in

NMIMS MBA 2023 programme registration process begins; check details here
Updated On : 12 Sep 2022 | 9:14 PM IST

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Indian advertisers on Meta Platform get no-cost EMI for three months
Updated On : 31 Aug 2022 | 12:15 AM IST

Two-thirds of CMOs aim to boost marketing technology spending: Report

This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed

Two-thirds of CMOs aim to boost marketing technology spending: Report
Updated On : 29 Aug 2022 | 3:04 PM IST

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

Advertising in movie halls: From still cards to experiential marketing
Updated On : 21 Aug 2022 | 10:06 PM IST

PwC India completes acquisition of Venerate Solutions Private Ltd

Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc

PwC India completes acquisition of Venerate Solutions Private Ltd
Updated On : 03 Aug 2022 | 3:23 PM IST

Myntra's vice president and head of marketing Achint Setia to move on

He had brought 17 years of expertise in scaling businesses in consumer tech and media to the organisation

Myntra's vice president and head of marketing Achint Setia to move on
Updated On : 14 May 2022 | 12:00 AM IST

Zoho comes up with new platform for unifying marketing operations

It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.

Zoho comes up with new platform for unifying marketing operations
Updated On : 10 May 2022 | 9:46 PM IST

AI-based content firm Instoried raises $200 mn from GEM, seeks to go public

Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder

AI-based content firm Instoried raises $200 mn from GEM, seeks to go public
Updated On : 07 Apr 2022 | 6:31 PM IST

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'

Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap

Khans & the cola fizz: Age-defying chemistry of cinema's 'superheros'
Updated On : 28 Feb 2022 | 11:14 AM IST

Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence

Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.

Zerodha's Kamath leads $4 mn-fundraise by marketing tech platform Kofluence
Updated On : 08 Feb 2022 | 2:30 PM IST

What 83's tepid success can teach marketers

The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty

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Updated On : 07 Jan 2022 | 11:19 PM IST