Further price cuts, higher advertising costs to weigh on margins
Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform
Flipkart's operating loss or EBITDA (earnings before interest, taxes, depreciation, and amortisation) loss stood at Rs 3,925 crore, which was up from Rs 2,267 crore in the previous fiscal
Agriculture Commissioner Kana Ram said teams formed to check illegal activities at the level of agriculture commissionerate had been sent to districts.
Flickstree is a content and marketing tech start-up that uses AI to create free branded video content; its data engine promote these videos, which keep churning transactions in auto-pilot mode
The new appointments are part of building the magicpin organisation as it prepares for its next phase of growth, and span product, marketing, technology and operations
It will recommend 'legally enforceable mechanisms', is expected to give a report in 90 days
The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be
NMIMS MBA 2023 registration process begins. Candidates who wish to apply can visit the official website- nmat.nmims.in
Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser
This marks the sixth consecutive year in which Resulticks has been recognised in this report. This is a recognition of the fact that the way brands engage and converse with customers has changed
While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?
Venerate builds and deploys customised solutions on the Salesforce platform across multiple clouds including financial services cloud, salesforce marketing cloud, etc
He had brought 17 years of expertise in scaling businesses in consumer tech and media to the organisation
It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder
Pepsi, Coca-Cola's target audience is in the 20s, or younger. Brand experts debate whether the last of cinema's 'superheros' transcend the age gap
Influencer marketing platform Kofluence on Tuesday said it has raised $4 million (about Rs 30 crore) in funding led by discount brokerage Zerodha's co-founder Nikhil Kamath.
The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty