Mercedes-benz India

Mercedes takes India learnings on D2C retailing to global markets

German luxury carmaker Mercedes-Benz is taking learnings on direct-to-consumer retailing of vehicles to its global market from India, where it has been able to clock a revenue of Rs 40,000 crore in three years of starting its 'Retail of the Future' model, a senior company official said on Tuesday. Mercedes-Benz India, which on Tuesday launched its new 'AMG C 63 S E PERFORMANCE' model equipped with F1 hybrid technology priced at Rs 1.95 crore, plans to complete conversion of all of its existing 100 outlets under the direct-to-consumer model in the next 12 to 18 months. "This October, we completed three years of the direct-to-consumer model that we started. When you look at the numbers, (we have sold) 50,000 cars and Rs 40,000 crore turnover coming just in the last three years out of 'Retail of the Future' direct transactions," Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI in an interaction. He further said, "What makes us more proud is also that after India, now

India has potential to be in top five markets for Maybach brand: Mercedes

German luxury car maker Mercedes-Benz India on Thursday said India has the potential to become one of the top five markets for its Maybach brand of cars in sales volume. Launching the electric version of its first-ever all-electric Mercedes-Maybach in India, the company's managing director and CEO Santosh Iyer said the launch of the new car models -- Mercedes-Maybach EQS 680 SUV manifests the firm's ambition to lead in digital and electric mobility with a focus on ultra-luxury segment. The Maybach EQS 680 SUV starts at Rs 2.25 crore onwards (all India ex-showroom). "We have got into the top 10 markets in the world (in terms of sales numbers). We are the fastest growing. We would have done (sold) more than 1,500 Maybach's across models," Iyer said. Calling the brand very strategic and important for the company, Iyer said, "We would like India to further grow in this space. We would like to come in the top five for sure it is (only) a matter of time, we see the growth potential for .

India has potential to be in top five markets for Maybach brand: Mercedes

German luxury car maker Mercedes-Benz India on Thursday said India has the potential to become one of the top five markets for its Maybach brand of cars in sales volume. Launching the electric version of its first-ever all-electric Mercedes-Maybach in India, the company's managing director and CEO Santosh Iyer said the launch of the new car models -- Mercedes-Maybach EQS 680 SUV manifests the firm's ambition to lead in digital and electric mobility with a focus on ultra-luxury segment. The Maybach EQS 680 SUV starts at Rs 2.25 crore onwards (all India ex-showroom). "We have got into the top 10 markets in the world (in terms of sales numbers). We are the fastest growing. We would have done (sold) more than 1,500 Maybach's across models," Iyer said. Calling the brand very strategic and important for the company, Iyer said, "We would like India to further grow in this space. We would like to come in the top five for sure it is (only) a matter of time, we see the growth potential for .

Mercedes-Benz confident of double-digit growth, rolls out 2 new models

German luxury carmaker Mercedes-Benz on Thursday sounded confident of posting a double-digit growth this calendar year and said it is expecting the demand to remain good in the coming festive season on the lines of last year. Speaking with PTI at the launch of two new top-end car models, Mercedes-Benz India Managing Director and CEO Santosh Iyer said that the company is seeing growth in its electric vehicle portfolio also and it will come out with the electric version of Maybach in September this year. With the unveiling of the Mercedes-AMG GLC 43 4MATIC Coup and CLE 300 Cabriolet AMG Line, priced at Rs 1.105 crore and Rs 1.10 crore, respectively, the company has strengthened its top-end product range further. "We grew 9 per cent in the first half of 2024. Of course, quarter two is low seasonality and this year it was even low considering elections. But when we look at the third quarter it is again showing a good amount of bookings. The market is there. We are confident of a ...

Luxury carmaker Mercedes-Benz India reports best ever retail sales in FY24

German luxury carmaker Mercedes-Benz on Thursday reported its highest-ever retail sales in a financial year in India in 2023-24, driven by strong demand for its SUV range. The company sold 18,123 units last fiscal, a growth of 10 per cent over 16,497 units in the 2022-23 fiscal. "We achieved the best-ever month, highest-ever quarter and best-ever fiscal in India. This trust reflects in the unmatched desirability for Mercedes-Benz in India, resulting in an overwhelming customer response," Mercedes-Benz India MD and CEO Santosh Iyer said in a statement. In the January-March period this year, the automaker sold 5,412 units, an increase of 15 per cent over 4,697 units in the first quarter of last year. The automaker said it plans to introduce nine new models this year in the country, including three new battery electric vehicles (BEVs). The company said it will strengthen its AMG performance range with the launch of the AMG S 63 e-Performance sedan and the AMG C 63 e-Performance in th

Expect India to be 3rd largest market among 118 countries: Mercedes-Benz

German carmaker Mercedes-Benz expects India to become its third biggest market in its 'Region Overseas' over the next 2-3 years with demand anticipated to remain strong for luxury products, according to a senior company executive. The Region Overseas for Mercedes Benz comprises 118 countries, excluding North America, Europe and China. India is the fifth largest market in the region after Japan, South Korea, Australia and Turkey. The sales gap between India and Turkey is around 8,000 units per year. "Our Region Overseas markets which encompass 118 markets across the world and India happens to be market number five for us. So you can imagine the relevance and importance it serves not only today, but also for the future of the Mercedes Benz brand," Mercedes-Benz AG Head of Region Overseas, Sagree Sardien told reporters here. When asked about the expected timeframe to achieve the target, she stated, "We are convinced that with the way the Indian market is developing, we should see thi

Mercedes-Benz Research and Development India launches Sustainability Garage

Mercedes-Benz Research and Development India (MBRDI) has launched the 'Sustainability Garage', an initiative for promoting innovation in sustainable mobility in association with Prayoga Institute of Education Research. A CSR initiative of MBRDI, the Sustainability Garage will serve as a hub for multidisciplinary research, focusing on developing eco-friendly materials with diverse applications to benefit society. It aims to foster collaboration between academia and industry, driving research and innovation in sustainable materials and technologies. Under this initiative, MBRDI has jointly developed specialised course material, and over 150 students from six universities in Karnataka -- Jain University, RV Institution, JSS Science and Technology University, Vijaya College, Nrupatunga Institution, and St. Joseph's University -- will participate in workshops and experiment with research equipment. "Researchers at MBRDI are deeply engaged in ensuring sustainability as a core priority f

Mercedes-Benz launches its most affordable SUV in India: Check price here

Mercedes-Benz GLA is available in three trims - GLA 200, GLA 220d 4Matic and GLA 220d 4Matic AMG Line

Budget wishlist: Mercedes-Benz India expects long-term GST plan on EVs

Currently, all electric vehicles (EVs) benefit from a concessional GST rate of five per cent, while vehicles running on internal combustion engines (ICE) are charged a 28 per cent GST

Mercedes-Benz sets eyes on smaller cities to fuel further growth

German carmaker Mercedes-Benz is looking to expand its presence in the smaller cities in India where demand for luxury models is expected to grow robustly over the next few years. The automaker, which on Wednesday introduced new GLA and AMG GLE 53 models, plans to enhance its sales and service infrastructure in the non-metro cities to cater to the needs of the increasing number of customers. "We are clearly seeing that there is a lot of growth happening in mini metros in India and we are now increasing customer car parc in these cities," Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI in an interaction. To cater to the needs of the customers, the company is opening up 20 new workshops in 10 new cities like Jammu, Kanpur and Patna, he added. "So we are very clear that in these mini metros, customers should not be driving a car for more than two hours to get the service done. So you want to go closer to these customer pockets," Iyer said. The penetration of luxury

Aiming for double digit volume growth in 2024: Mercedes-Benz India MD & CEO

The German carmaker, which leads the luxury car market in the country, recorded a 10 per cent year-on-year growth to 17,408 units in 2023

Mercedes-Benz India to hike prices of select models by up to 2% from Jan 1

German luxury carmaker Mercedes-Benz on Wednesday said it will hike prices of select models in India by up to 2 per cent from January 1 next year to partially offset rising input, commodity and logistics costs. The price hike will range from Rs 60,000 for the C-Class to Rs 2.6 lakh for a GLS SUV and up to Rs 3.4 lakh for the top-end imported Mercedes-Maybach S 680. "High-cost pressures driven primarily by rising input costs, commodity pricing, and increased logistics costs, combined with inflationary pressures have been exerting cost pressure on our overall operations. "As we rein in higher efficiencies to offset these rising costs, a slight price adjustment for select models is necessitated to sustain our profitable business operations and retain the price positioning," Mercedes-Benz India Managing Director and CEO Santosh Iyer said in a statement. He further said, "While we continue to absorb the majority of this increase, a small portion must be passed on to the market to offset

Mercedes-Benz India expects EVs to contribute 25% of its car sales in 3-yrs

: Betting big on the growing electric vehicle market in India, luxury car maker Mercedes-Benz is expecting its EV portfolio (present and future) to make up 25 per cent of its total car sales in the next three years, growing from the current levels of three to four per cent. Mercedes-Benz on Thursday launched the GLC, its new petrol/diesel SUV, in Hyderabad. Managing Director and CEO of Mercedes-Benz India Santosh Iyer said the automaker is planning to launch three to four EVs in the coming 12 to 18 months in India. For India as well we feel that there would be a rapid adoption as and when new cars launch, and at this stage we are looking at three to four new EVs in the next 12 to 18 months time. So, slowly but surely we should increase penetration. And in the next three years we feel that 25 per cent of our sales would be EVs in India as well, Iyer told PTI. According to him, it would be easier for Mercedes-Benz car users to adopt electric vehicles as most of them already have ...

Mercedes-Benz India expected balanced growth between SUVs, sedans: MD & CEO

SUVs have become highly popular during the last few years but there is still a strong base of customers that love sedans, he told Business Standard.

Luxury car sales up 38% YoY in June, more growth than overall vehicle sales

Going by the current trend, luxury car sales will cross the 40,000 mark taking over the pre-pandemic peak achieved in 2018

Struggling BMW blames supply-chain issues even as luxury car sales flourish

BMW's sales for the quarter (January-March) were down 14 per cent year-on-year as the company sold 2,268 units

Mercedes-Benz unveils electric SUV EQB 350 in India with some modifications

While the EQB 350 comes with significant performance enhancements, it retains the same 66.5 kWh battery pack similar to its predecessor

Mercedes-Benz plans to launch 4 electric vehicles in India in 8-12 months

Mercedes-Benz is the market leader in the luxury car market of India with about 44 per cent share

Mercedes-Benz expects India to be its fastest growing market this year too

German luxury carmaker Mercedes-Benz expects India to be its fastest growing market globally, maintaining the feat that it had achieved last year as well, according to a senior company official. Mercedes-Benz India, which had planned to launch ten new products this year, is delaying some of the launches, pushing it to the second and third quarters of 2023 (calender year) due to supply chain constraints with an aim to avoid further increasing the waiting period of its products. "I still see India to be shining among all the other countries. When we see our global reports the growth is still there in India even in the first two months of the year. (It is) too early to call for the full year but if I have to go by the first two months results, it is quite strong and positive compared to many other markets across the world," Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI. He was responding to a query on whether India can continue to be the company's fastest growing .

Mercedes-Benz to drive 10 new models into India in 2023: MD & CEO

The company on Friday launched this year's first top-end vehicle: convertible AMG E53 Cabriolet 4MATIC+ that is priced at Rs 1.30 crore (ex-showroom) and can sprint up to 100 km/hour in 4.5 seconds