For millions of Indians, a smartphone is the first port of entry into the internet
The message from Nielsen's latest India Internet Report is that media planners need to get out of the reach game and get more creative to leverage the new type of audiences coming online
389 million people still did not use mobile internet in 2021, while 765.8 million did
Data consumption the past few days has gone up by 15-20% and consumption of high definition data requires 6-7 times higher bandwidth
With 59% penetration, urban India is expected to see a slowdown, says report