Netflix Branding Strategy

Inside Netflix's price hike strategy: Why subscribers will pay more in 2025

Netflix has raised subscription prices in select markets including the US, Canada, and Argentina, citing investments in content. The price hike follows strong subscriber growth

Netflix beats subscriber targets in Q2; remains cautious on ad growth

While the subscriber gains topped analyst predictions of 5 million, Netflix issued cautious guidance for the third quarter

Netflix announces Ranbir Kapoor-starrer 'Animal' release on Jan 26

Ranbir Kapoor-starrer "Animal" will start streaming on Netflix from January 26, the platform announced on Thursday. Directed by Sandeep Reddy Vanga, the film also stars Anil Kapoor, Bobby Deol, Rashmika Mandanna and Triptii Dimri. "Animal", which hit the screens on December 1, went on to become one of the highest earning Hindi films of 2023 despite being criticised for its poor portrayal of women, misogyny and graphic violence. Ranbir Kapoor said he is looking forward to the digital premiere of his film on Netflix. "We are absolutely overjoyed by the response 'Animal' received in theatres and now I am glad that audiences worldwide will get a chance to watch it in the comfort of their homes. The opportunity to showcase our work globally is truly special," the actor said in a statement. In addition to Hindi, "Animal" will also be available in Tamil, Telugu, Malayalam, Kannada, on Netflix. In a press release, the streamer described the film as an action drama exploring "the intricac

Netflix gained 13 mn customers in 2023, posts best surge since pandemic

Shares of Netflix climbed as much as 8.9 per cent to $535.91 in extended trading after the earnings announcement

Netflix to take its India strategy global to boost growth, retain customers

Netflix slashed the prices of its services in India by 20 to 60 per cent in December 2021, as the competition from other digital content streaming companies intensified

Netflix inks deal with Karan Johar to create diverse content across genres

Johar, who first collaborated with Netflix on the 2018 anthology film "Lust Stories", is also directing "Ghost Stories" and producing "Guilty" for Netflix

Netflix crafts a brand with many faces

The company uses data and local alliances to build a library that serves the diverse tastes and divergent viewing habits of Indian subscribers