Nike

Apple CEO Tim Cook's other job is to help Nike turn things around

During his tenure, he's been a sounding board on issues ranging from China to technology operations to appointing key new executives, according to current and former Nike and Apple employees

As Nike struggles, Adidas must surf Samba, Gazelle wave with caution

At half-year results on July 31, Adidas CEO Gulden said the brand was still 'chasing demand' from retailers, but, more than a year into the trend, the Samba won't remain the 'it shoe' for much longer

Nike withdraws annual revenue forecast, signals weak holiday season

Analysts say the company is yet to see benefits from its drive to fast-track innovation and revive demand through new product launches like Air Max Dn and Pegasus 41

Nike veteran Elliott Hill to replace John Donahoe as CEO; shares jump

Hill was at Nike for 32 years and held senior leadership positions across Europe and North America where he helped expand the business to more than $39 billion, the company said

Nike bets on Olympics marketing spending to revive slumping sales

It's all hands on deck after Nike's shares had their worst day on record in June, when management told investors revenue is expected to decline this fiscal year

Nike stock sinks 18.6% as gloomy sales forecast fans growth concerns

If current losses hold, Nike's shares were set for their worst day in more than two decades and wipe out nearly $27 billion in market value

Meet 40-yr-old Dutchman who gets Nike and Lego into wartime Russia's stores

The man who got Nike shoes to Russia amid war is Wijnand Herinckx, a 40-year-old Dutch citizen who lives in Moscow

China's fake-fashion retailers thrive on TikTok, Reddit and Discord

In a video posted to his TikTok channel and viewed by nearly 2 million people, King unwrapped £2,000 (​​$2,488) worth of seemingly high-end Nike shoes, new in their boxes

Nike pins hopes on Olympic Games in Paris to win back market share

Nike spotlighted its 'Air' cushioning technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter

Nike deal ends German soccer's 70-year long relationship with Adidas

German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new deal extends to 2034 and ends Germany's long-standing relationship with Adidas, which goes back some 70 years and had appeared unshakeable. Germany's men's team is using Adidas' headquarters in Herzogenaurach, near Nuremberg, as its team base for the European Championship, which Germany is hosting this summer. Adidas appeared to be surprised by the DFB's decision to switch to its biggest rival, only confirming in a brief statement: We were informed by the DFB today that the association will have a new supplier from 2027. German teams wore Adidas gear for all four of the men's World Cup titles, their three European titles, and the women's two World Cup and eight European titles. The DFB later defended its switch to the American kit supplier. We unde

Puma expects weaker first half due to 'challenging' market conditions

Sportswear companies including Adidas, Nike, and Puma, have seen demand weaken as customers battling with inflation cut spending on non-essential goods

Nike to cut about 2% of total workforce to lower costs as demand weakens

Nike had in December outlined a $2 billion savings plan over the next three years, which included tightening the supply of some products and reducing management layers

Nike to slash global workforce by 2% as sportswear giant seeks savings

That sparked a slump in Nike's shares, which have struggled to recover and remain down about 2% this year

In China+1 plan, Chennai right fit for non-leather footwear majors

Several suppliers of non-leather footwear players like Nike, Adidas, Puma, and Reebok have either set up their units in Tamil Nadu or are close to sealing a deal

Golf legend Tiger Woods and Nike end sports partnership after 27 years

"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement posted Monday on X, formerly Twitter

Sportswear brands ride the athleisure wave, double India biz in two years

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

Nike forecast cut rattles sportswear stocks as consumer spending stumbles

The company also laid out a $2 billion cost-saving plan on Thursday and said it was adopting a "more prudent approach" to planning for the rest of the year

Nike trims sales forecast; to cut $2 billion in costs over next three years

Nike said its revenue in the full year, ending May 2024, is expected to be down by about 1 per cent

Nike, Mitsubishi struggle to get Indian certification for Chinese vendors

Nike, Mitsubishi, and Carrier, among others, are having difficulty obtaining Bureau of Indian Standards (BIS) certification for their vendor factories in China

Agilitas acquires sports footwear maker Mochiko Shoes for undisclosed sum

Established in 2008 by Virender Awal and a co-founding team of five members, Mochiko Shoes registered a revenue of Rs 642 crore in FY23 and is estimated to grow by 30 per cent year-on-year