Sources in the know said the amount was being paid to show 'Nuvoco's commitment' to finalise the agreement, which it signed with Emami last month for acquisition of the cement assets
The promoters' debt, that is loan against shares, is Rs 3,000 crore
Emami inks deal with Nuvoco Vistas for sale of 100% stake
Earlier, only Dalmia Bharat was in the fray for the acquisition
The new ad campaign steps away from the popular narrative of durability to focus on goodness