The cosmetics-to-fashion platform, headed by Falguni Nayar, has said its marketing expenses in 2020 came in exceptionally low as it did not spend as much on advertising due to the pandemic
The beauty startup's Rs 5,300-crore IPO opens for subscription on Thursday
Promoters and investors selling shares via OFS upto 43.1 million
It is targeting $ 1 billion in GMV by 2025 (from around $ 75 million) based on Goldman Sachs discussions with the company's top brass sometimes ago
Deliberations are ongoing and details of the offering including the size and timeline could change
Nykaa was started in 2012 by Falguni Nayar. It has raised $93.3 million excluding the lastest fund infusion by Steadview Capital
Right marketing and product strategy have helped Falguni Nayar build a beauty retail business