Ogilvy

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

With 'Soul of India' as key theme; India gets ready for G20 presidency

All government departments are preparing a workforce to host the G20, scheduled to start from December 1, where India's policies and positions on critical issues will be discussed

A left brain-right brain head: Meet Devika Bulchandani, Global CEO, Ogilvy

Five years on, Bulchandani has shattered the glass ceiling for good

Devika Bulchandani to be first Indian-origin woman to head global ad agency

Will replace Andy Main as CEO of Ogilvy, who will serve as a senior adviser until the year-end

Ogilvy Appoints Devika Bulchandani Global Chief Executive Officer

Advertising, marketing and public relations giant Ogilvy has appointed Devika Bulchandani as its Global Chief Executive Officer, joining a growing group of Indian-origin business leaders at the helm of multinational corporations. Devika most recently served as Global President and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as Global CEO and will serve as a Senior Advisor until the end of the year, the company announced on Wednesday. In this role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units, the company said in a press release. Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy's recent growth and development," Mark Read, CEO of WPP

Why no one talks of co-opetition in advertising

Coopetition or co-opetition (sometimes spelled co-opertition) is a neologism coined to describe cooperative competition

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Vivo-Ogilvy spat: Agency-client relationships have come under scanner again

In the Vivo-Ogilvy matter, the advertiser had said in its arguments in court that there was no copyright over an idea, in this case, an "amusement park"

Ogilvy group drags Vivo to court over 'plagiarism'; next hearing on Nov 22

The ad in question featuring Aamir Khan remains on air still

Grey's APAC Middle East, Africa COO Nirvik Singh elevated as global COO

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

Ogilvy has a reputation that we have to beat: Senthil Kumar

India is a market, Eastwood says, he is particularly excited about because of its "tech-forwardness"