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Google's millisecond ad auctions targeted in illegal monopoly claim

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages. The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's dominance over the technology that controls the sale of billions of Internet display ads every day is so thorough that it constitutes an illegal monopoly that should be broken up. A trial under way in federal court in Alexandria, Virginia, will determine if Google's ad tech stack constitutes an illegal monopoly. The first week has included a deep dive into exactly how Google's products work together to conduct behind-the-scenes electronic auctions that place ads in front of consumers in the blink of an eye. Online advertising has rapidly evolved. Fifteen or so years ago, if you saw an internet .

Google's millisecond ad auctions targeted in illegal monopoly claim
Updated On : 14 Sep 2024 | 11:56 AM IST

Is your phone listening? Marketing firm confirms tech behind targeted ads

The fine print in terms of use agreements, which most users do not read in detail, often contains clauses that permit such invasive practices

Is your phone listening? Marketing firm confirms tech behind targeted ads
Updated On : 04 Sep 2024 | 4:19 PM IST

Ads running on Meta saw return on spending increase by 32% with help of AI

Ads using AI also reduced the cost of acquisition by about 17%, Mendelsohn said in an interview with Bloomberg Television from the World Economic Forum in Davos on Thursday

Ads running on Meta saw return on spending increase by 32% with help of AI
Updated On : 18 Jan 2024 | 10:58 PM IST

Meta mulls paid option for ad-free Instagram, Facebook in India: Details

It follows Meta's talks to launch a similar plan in the European Union (EU) to conform with its privacy concerns

Meta mulls paid option for ad-free Instagram, Facebook in India: Details
Updated On : 09 Oct 2023 | 10:35 AM IST

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Manipulation by online ads to mould consumer behaviour under ASCI radar
Updated On : 10 Nov 2022 | 10:21 PM IST

Norms to check misleading ads by social media influencers likely soon

Will include strict penal provisions, will have far-reaching impact, say experts

Norms to check misleading ads by social media influencers likely soon
Updated On : 08 Sep 2022 | 1:45 AM IST

US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

US bill could see Google, FB spinning off ad biz, may have India impact too
Updated On : 24 May 2022 | 9:26 PM IST

Australia takes on Google's online ad dominance, calls for data shakeout

More than 90% of clicks on advertisements that passed through Australia's "ad tech" supply chain went through at least one Google-owned service in 2020, the regulator said.

Australia takes on Google's online ad dominance, calls for data shakeout
Updated On : 28 Sep 2021 | 12:23 PM IST

Google introduces new tools on YouTube to make video ads more shoppable

YouTube announced Video action campaigns, a simple and cost-effective way to drive more conversions across its platform

Google introduces new tools on YouTube to make video ads more shoppable
Updated On : 19 Jun 2020 | 6:16 PM IST

US to file antitrust lawsuits against Google for 'monopolising' online ads

This isn't the first time Google has been thrust under the microscope of antitrust in the US

US to file antitrust lawsuits against Google for 'monopolising' online ads
Updated On : 16 May 2020 | 1:03 PM IST

Beware Google, Facebook! Amazon sets sights on the $88 bn online ad market

Amazon is gaining in advertising when the public perception of Google and Facebook has soured

Beware Google, Facebook! Amazon sets sights on the $88 bn online ad market
Updated On : 04 Sep 2018 | 8:23 PM IST

Intrusive online ads ruining consumer experience in India: Study

Study revealed that almost a quarter of consumers in Asia-Pacific actively ignore social posts or content from brands

Intrusive online ads ruining consumer experience in India: Study
Updated On : 28 Sep 2016 | 5:50 PM IST

Rules for tax on online ads released

Tax on online ads kicks in from June 1

Rules for tax on online ads released
Updated On : 31 May 2016 | 12:53 AM IST