Online Advertising

Google's millisecond ad auctions targeted in illegal monopoly claim

It happens in milliseconds, ideally, as you browse the web. Networks of computers and software analyze who you are, what you are looking at and buy and sell the advertisements you see on web pages. The company that most likely determines which ads you get, and how much an advertiser paid to get on your screen, is Google. In fact, the Justice Department and a coalition of states say Google's dominance over the technology that controls the sale of billions of Internet display ads every day is so thorough that it constitutes an illegal monopoly that should be broken up. A trial under way in federal court in Alexandria, Virginia, will determine if Google's ad tech stack constitutes an illegal monopoly. The first week has included a deep dive into exactly how Google's products work together to conduct behind-the-scenes electronic auctions that place ads in front of consumers in the blink of an eye. Online advertising has rapidly evolved. Fifteen or so years ago, if you saw an internet .

Is your phone listening? Marketing firm confirms tech behind targeted ads

The fine print in terms of use agreements, which most users do not read in detail, often contains clauses that permit such invasive practices

ADIF files complaint with CCI against Google for anti-competitive practices

The complaint outlined Google's dominant position and alleged abusive behaviour

After Elon Musk tirade, X faces prospect of more advertisers fleeing

Walt Disney and Warner Bros. Discovery suspended advertising on X earlier this month following Musk's endorsement of an antisemitic post

CEO Linda Yaccarino's memo to X staff calls Musk 'candid and profound'

"Our principles do not have a price tag, nor will they be compromised - ever," Yaccarino wrote Thursday, a day after Musk told former advertisers including Walt Disney Co. to go "f--" themselves

Meta Platforms' paid ad-free service targeted in Austrian privacy complaint

The ad-free service cost 9.99 euros ($10.90) monthly for Web users and 12.99 euros for iOS and Android users

Centre warns media outlets of action over ads of gambling platforms

The central government on Friday warned media outlets against publishing or displaying advertisements of online betting platforms, failing which they would face legal action. In an advisory issued to newspapers, television channels, digital media, social media platforms, the Ministry of Information and Broadcasting asked them to immediately refrain from showing advertisements/promotional content of betting and gambling platforms in any form. The government would be constrained to take appropriate action under various statutes, if they fail to abide by the order, the advisory said.

Online gaming content, advertising under purview of IB Min: Notification

Online gaming content and advertising have been brought under the purview of the Ministry of Information and Broadcasting, according to a government notification issued on Monday. In an amendment to the Government of India (Allocation of Business) Rules, the subjects Films and Audio-Visual programmes/content made available by online content providers/publishers and online advertisements have been allocated to the Information and Broadcasting Ministry. "This will lead to coverage of online gaming content and online advertising. This covers all online advertising. We can amend the Information Technology Rules now," an official said.

Google's advertising tech in peril as EU joins US's breakup bandwagon

The US agency alleges that Google's dominance over advertising technology allows it to keep at least $0.30 out of every dollar advertisers spend through its online advertising tools

Tricked into buying? Centre to form guidelines for 'dark patterns' soon

The Department of Consumer Affairs will frame the guidelines with the Advertising Standards Council of India, and they will be self-regulatory at first

Google's $168 billion in ad revenue at risk in Supreme Court case

A broad ruling by the Supreme Court could effectively snuff out the business of serving personalized ads on the internet and turn online ad practices back to the early 90s, experts say

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Content, health biz, digital experiences top priorities: Ogilvy global CEO

'Borderless creativity requires that all stakeholders contribute to nurture creativity', she said

Netflix's ad-supported plan likely to block offline viewing: Report

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Australia takes on Google's online ad dominance, calls for data shakeout

More than 90% of clicks on advertisements that passed through Australia's "ad tech" supply chain went through at least one Google-owned service in 2020, the regulator said.

Facebook ready to clear ad data access for partners, French watchdog

FMPs are part of a group of more than 100 technology providers that offer advertisers services to improve their online ad campaigns

Google to stop targeting online ads based on browsing history

Google recently revealed that it's going to stop targeting online ads based on a user's browsing history

Facebook used 'deeply wrong' ad metrics to push revenue, says Report

Facebook increased its revenue by allegedly using deeply wrong ad metrics and failed to correct inflated numbers owing to fake and duplicate accounts, company employees have claimed in a court filing