Amazon is offering major deals and offers during the Great Freedom Sale 2022 on mobile phones, laptops, TVs, wearables among a wide range of electronics
Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs
Many D2C brands have crossed Rs 100 cr in revenue 3-5 years after launch; several orders from tier-2 cities and smaller towns; study projects 1.3 bn smartphone users, 500 mn online shoppers by FY30
Season saw a resurgence in consumption on renewed economic recovery post-pandemic
A report by Nasdaq-listed Criteo says 45% of Indians surveyed browse products online but buy them at a store, while 44% purchase online after selecting products at a retail store
Many e-commerce firms aligning with govt's draft policy
Net revenue in the third quarter rose over 13% to $6.18 billion.
The LocalCircles study finds spike in the number of consumers planning to make discretionary purchases between May and now
New Delhi-based e-commerce firm Snapdeal said it has resumed the delivery of non-essential products in orange and green zones, along with the continuing deliveries of essential products
To facilitate the shopping experience, Google is extending support for Indian languages and product listings on the shopping home page
A recent study has revealed that over 120 million Indian consumers are expected to shop online this year.As per an ASSOCHAM-Resurgent joint study, online shopping is expected to clock annualised growth of 115 percent this year, aided by fast-increasing data consumption and improvement in logistics, along with a number of offers presented by e-commerce platforms.In the previous year, the study noted that as many as 108 million consumers did online shopping, with mobile phones becoming the preferred choice of device for e-commerce sales. The frequency of purchase was higher for categories like apparels & accessories (54 percent), beauty and personal care (43 percent) products, in comparison to electronics (33 percent), it added."Since the base is still quite low, there is a huge scope for growth year on year for quite some time. With an improvement in logistics and more and more delivery channels, the online shopping is bound to grow. No wonder, a huge amount of foreign investment ..
Another trend in India is women tend to shop for their partners or male family members and find it a task to get them to come out and shop
Only 16 per cent purchases are done an online pathway from beginning to end, although those purchases represented 26 per cent of value, said the report