Page 2 - Online Video

Short video space in India poised for growth, says RedSeer research

TikTok had a monthly active user base of 170 million (DAU) in India when it was banned

WhatsApp will soon let users choose video quality before sharing

WhatsApp has started testing a new feature that lets users share videos in high quality.

There are 356 million mobile video viewers in India, says report

Video has emerged as a preferred form of content over the last few years

Microsoft Teams now has 145 mn daily active users globally: Satya Nadella

Driven by online work and learning amid the ongoing pandemic, Microsoft Teams now have 145 million daily active users globally, almost double the number a year ago, CEO Satya Nadella informed

OTT consumption grew 13% in 2020, led by sports: RedSeer Consulting

Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered

Paradigm shift in making: Non-metros take to online video streaming

Hotstar's India Watch Report 2019 shows 63% of online entertainment consumption came from non-metros pushing demand for regional content

Online video consumption has doubled in 2 years on digital push: BCG-CII

Besides, advertisements in digital videos are also able to retain more visual attention than traditional TV.

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Online video consumption grew 5 times in 2017: Hotstar India Watch report

Hotstar found that 96% of watch time on its platform comes from videos longer than 20 minutes

Plots thicken in online video

Streaming services are commissioning blockbusters as Indian market enters the next phase of growth

Video on demand: India gets set for a big rush

Buying into the promise of fast growth in the video market, over half a dozen companies will launch their services this summer