Page 13 - Ott Platforms
The truth about streaming video
In an overcrowded market or one with skewed regulation, ad-supported programming can quickly degenerate into poor quality, polarising or downright fake
 "The truth about streaming video")
OTTs offer content creation freedom to filmmakers, but it may not last long
The streaming video market in India began with YouTube in 2008, but truly took off in 2016 after data availability rose and prices crashed
 "OTTs offer content creation freedom to filmmakers, but it may not last long")
Is Indian streaming video market headed for a shakeout after Covid-boost?
The action in the streaming video market has been breathless. This week we examine if the OTT space is headed for a shakeout
 "Is Indian streaming video market headed for a shakeout after Covid-boost?")
Ministry move on OTT communication players likely to hit Trai wall
The guidelines seek obligations for intermediaries (OTT communication players) to enable traceability to determine the originator of information for assistance to law enforcement agencies
 "Ministry move on OTT communication players likely to hit Trai wall")
Trai decision on OTT services a forward-looking approach: Broadband group
TRAI's decision to not regulate OTT services is a forward-looking approach in interest of the consumers and will aid the progress of the sector, BIF said
 "Trai decision on OTT services a forward-looking approach: Broadband group")
Netflix appoints Bela Bajaria new global TV head; Cindy Holland to exit
Bajaria, the former local-language series chief who joined Netflix in 2016, was promoted over 18-year veteran Cindy Holland
 "Netflix appoints Bela Bajaria new global TV head; Cindy Holland to exit")
Coming next: Most-watched IPL in the time of Covid-19 pandemic
It could reach more than 530 mn viewers on TV and a few hundred million more online. But can it make money for Disney Star?
 "Coming next: Most-watched IPL in the time of Covid-19 pandemic")
Apple inks deal with Martin Scorsese for Apple TV+ exclusive films, shows
This will be Scorsese's second production for any OTT platform, the first being The Irishman on Netflix
 "Apple inks deal with Martin Scorsese for Apple TV+ exclusive films, shows")
Ups and downs of Indian video business: Covid-19 to hit revenue growth
The pandemic has accelerated the redrawing of the global media map
 "Ups and downs of Indian video business: Covid-19 to hit revenue growth")
PIL seeks censorship of adult content in social media and OTT platforms
The Madras High Court asked the central and the state governments to reply within a month to a plea seeking a censor board for regulating adult content in the social media and OTT platforms.
 "PIL seeks censorship of adult content in social media and OTT platforms")
A user's perception is your reality: Brightcove's Carolyn Pampino
Carolyn Pampino, vice-president of design, Brightcove, talks about the role user interface plays in the success of an OTT
 "A user's perception is your reality: Brightcove's Carolyn Pampino")
Netflix tests low-cost subscription plan. Check price, compare with others
Netflix's new subscription plan supports smartphone, tablet and computer but can be used on one device at a time
 "Netflix tests low-cost subscription plan. Check price, compare with others")
This is how you can get free Netflix subscription for 83 years in US
Netflix is giving a free subscription for 83 years, or 1,000 months, calling it an 'immortal' account. All you have to do is play a video game and get the highest score
 "This is how you can get free Netflix subscription for 83 years in US")
Telcos align with streaming platforms to deepen consumer relationships
Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis
 "Telcos align with streaming platforms to deepen consumer relationships")
I&B ministry proposes to bring content on OTT platforms under its purview
As movie halls are also closed due to lockdown, several production houses have released their movie directly on OTT, bypassing theatrical releases
 "I&B ministry proposes to bring content on OTT platforms under its purview")
Streaming companies retool the visibility kit with spike in viewership
Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans
 "Streaming companies retool the visibility kit with spike in viewership")
From Laxmmi Bomb to Bhuj: Film premieres coming soon on Disney+ Hotstar
The OTT platform has lined up a clutch of Bollywood releases awaiting theatrical premiere for some time now
 "From Laxmmi Bomb to Bhuj: Film premieres coming soon on Disney+ Hotstar")
Race for digital-first film releases hots up on OTTs after Gulabo Sitabo
Both Disney+Hotstar and Netflix are said to have been in talks with producers for a few months now, given the rising competitive intensity
 "Race for digital-first film releases hots up on OTTs after Gulabo Sitabo")
OTT debut of Shoojit Sarkar's 'Gulabo Sitabo' may script a new story
The movie had to take the OTT route first for release rather than the conventional theatrical release due to the lockdown induced by the coronavirus pandemic
 "OTT debut of Shoojit Sarkar's 'Gulabo Sitabo' may script a new story")
An opportunity in disguise
Covid-19 offers an opportunity to improve cable subscription collections using digital platforms - a win-win for stakeholders
