Page 15 - Ott Platforms

Video streaming platform MX Player becomes top free app on Apple store

MX Player is gaining traction among the Indian audience and currently has 170 million active users in India

Trying to become more Indian in content offering: Netflix CEO Reed Hastings

He earlier said a lot more Indian content is being produced out of the country, and will begin rolling out soon

We are trying to offer more original Indian content, says Netflix CEO

Hastings said the streamer is committed to ramping up its original Indian content, something that will be visible to the audiences in the coming months

Sun TV expects OTT 20 million subscribers by year end as ad revenue dips

Sun NXT to parnter with major telecom company and is consider another OTT player's offer to buy content

Apple TV Plus renews four of its series as first-week glimpses appear

Internal sources from Apple say the service to date has drawn millions of clients who are spending more than an hour, on an average on the platform

Netflix in a world full of censors

The streaming giant is having to navigate different political and moral landscapes, and calls for government regulation, as it seeks subscribers worldwide, writes Alex Marshall

Apple TV app now available for users of Amazon Fire TV devices in India

Apple TV+ services to cost Rs 99 per month in India; the app is compatible with second-generation Amazon Fire TV stick and Fire TV stick 4K edition

PVR, D-BOX offer top-level motion seats to wean customers off OTT platforms

Your seats at the theatre will move in sync with the actors' gravity-defying stunts on screen

From Spotify to YouTube Music, audio OTT brands look to perfect the pitch

Small sachets, daily subscriptions and bundled offers, Spotify, Amazon Prime, YouTube, Gaana are going all out to woo mass audiences

Start-up Myelin Foundry promises buffering-free OTT viewing experience

Myelin Foundry, launched in January this year, was conceptualised in the technology war room of the Tata group

Reliance Jio seeks edge over Bharti Airtel with OTT bundled plans

Airtel has already announced such offers for its fibre broadband

Content players in entertainment space are in a sweet spot right now

The second of a three-part series analyses how the entertainment industry is skyrocketing with the demand for original content created by OTT players

OTT firms opt for creative construction to expand base of paid subscribers

Original content is the next big bet to expand a modest base of paid subscribers

Rise in smartphone penetration gives fresh lease of life to music industry

India has an estimated 150 million monthly active users using audio OTT platforms to stream music

Why cut off one's nose to spite one's face?

Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different

Trai recommendations on OTT services like WhatsApp by Feb-end: Official

Players such as WhatsApp and Facebook have come under the scrutiny of policymakers over issues including data breach and fake news

Indian OTT market may reach $5 billion by 2023 with 50 mn subscribers: BCG

OTT is the delivery of film and TV content through the Internet

35% users uninstall app within 30 days of launch, says CleverTap study

CleverTap has collated data that could help design the customer engagement strategy for OTT apps

Battle for eyeballs

OTT has changed the manner in which we consume visual media

33% international incoming calls to India via OTT platforms like WhatsApp

About half the calls around the globe are being undertaken on OTT platforms