India's 480 million broadband users watch an average of 50 minutes of video a day. This has translated into a Rs 4,000-crore market in advertising and subscription revenues
The race between Amazon Prime, Netflix & Hotstar hinges on differentiation
ZEE5 was launched only six months ago, replacing ZEEL's DittoTV and OZEE OTT platforms
Rising digital penetration will see an increase in time spent on digital platforms through mobile devices, says Deloitte report