Parle

Parle, Britannia emerge India's top chosen FMCG brands, says Kantar

The five most chosen out-of-home beverage brands in India are Thums Up, Frooti, Amul, Maaza, and Bisleri

Dark Parle G goes viral on X, a platform filled with hilarious memes

An image of Dark Parle G went viral on X; the microblogging platform is filled with memes and hilarious comments. Check some of the funny comments here

Parle tops Kantar's in-home FMCG brand ranking for 11th consecutive year

Britannia leads the way in the most chosen out-of-home (OOH) brand category, while Frooti was the most chosen out-of-home beverage

What's In a Name? Stories Behind India's Homegrown Brands

From Jaquar to Lakme: How some of the biggest Indian brands got their names

Here are etymologies of some of the oldest and most popular homegrown brands in the country

Tata Group's talks over $1 billion Bisleri stake stall over valuation

The Indian conglomerate had been in advanced discussions to take control of Bisleri and the parties were working on finalizing the structure of a transaction, the people said

Remember Campa Cola? It is set to return as Reliance Retail acquires brand

Reliance acquired Campa from Delhi-based Pure Drinks Group for around Rs 22 crore. It is expected to relaunch the drink in its iconic cola, lemon, and orange flavour in October

Consumer firms hint at a breather from price hikes as costs decline

According to economists, inflation is likely to ease by October as the monsoons have been progressing well with the cumulative rainfall being 9 per cent above the long-term average up to July 12

Parle Products remains most chosen FMCG brand for 10 years in a row: Report

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

FMCG companies' stand against paper straws fizzles out

The association told the Environment Ministry that companies need 18 months from the ministry's deadline of July 1 to make the transition

Parle Products hikes biscuit prices by 5-10% as input cost soars

Leading food company Parle Products has increased the prices between 5 and 10 per cent across categories as the input cost has gone up substantially after the rise in prices of raw materials, such as sugar, wheat and edible oil, said a company official. In the biscuit segment, Parle, which owns popular brands such as Parle G, Hide & Seek and KrackJack, has increased the prices by 5-10 per cent and 7-8 per cent in the rusk and cake segments, respectively. The price of its most popular glucose biscuit Parle G is now up by 6-7 per cent. "We have taken a 5-10 per cent price hike," Parle Products Senior Category Head Mayank Shah told PTI. The company has increased the prices of biscuits and other products above Rs 20 and has reduced the grammage of below it to retain the attractive price points, he added. This is the first hike by Parle in this fiscal. Earlier, in the January-March 2021 quarter also, the company had gone for a price hike. "This is after considering the inflationary ..

Startup Udaan files complaint before CCI against biscuit maker Parle

Says biscuit maker has refused to directly supply its products

Parle Products tops most-chosen FMCG brand list in India: Report

Homegrown food company Parle Products has emerged as the most-chosen brand among the fast-moving consumer goods (FMCG) companies in the country, according to the 'Brand Footprint' report

Countryside is the new battleground for Nestle India, Britannia and Parle

Nestle India's aggressive shift to the hinterlands points to the growth that beckons in these areas; Britannia and Parle have already got there

Mrs Bectors Food IPO review: Play on large opportunity in biscuits, QSR

Healthy growth and sound fundamentals offer comfort

New players enter hand sanitiser biz, consolidation certain, say FMCG firms

Industry estimates are that the domestic hand sanitiser market, which, before the pandemic stood at Rs 60 crore in size, has now grown five times to touch Rs 300 crore in size

Parle, Amul, Clinic Plus shampoo top 3 FMCG brands in India: Report

Compiled annually, the ranking has been derived on the basis of consumer reach points, a metric that measures how many households are buying a brand and how often.

Snacks vanished in lockdown but India's biscuit market was happily munching

Unibic India's chief executive officer (CEO) Srini Vudayagiri attributes the surge in growth rate in April-May to pantry loading as well as increase in in-home consumption

Parle eyes Rs 100 cr in sales from relaunch of Rol.a.Cola candy in 1 year

Parle seeks to be on a roll with Rol.a.Cola comeback, eyes Rs 100 cr sales in 1st year

ITC standing out in a cluttered FMCG market with focus on quality

ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation