ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation
Adi Godrej and ITC Chairman Sanjiv Puri were in Delhi this month to meet Finance Minister Nirmala Sitharaman as part of an outreach programme to tackle the slowdown
A sharp drop in Parle's biscuit sales means the company may have to slash production
Krackjack and Monaco get a brand refresh as the company looks to carve a wider niche in the crackers market and build its millennial credentials
Parle's new 20-20 campaign tries to project itself as a representative of young India and the message from is that you deserve full marks if you think the way modern India does
Carpet bombing will not work, so company goes slow with Fresh Harvest rollout
With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue from this segment over the next two to three years. "Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mother brand, Parle. "Hence, we wanted to create a distinct identity for these set of brands, and hence Parle Platina came about, which will consolidate our premium brands under one division," Parle Products Category Head Mayank Shah told PTI. The new division will also include the company's gourmet snack offering Parle Mexitos. The premium segment is growing at 15-20 per cent for the company and Shah said, "there is a huge growth potential for premium products over the next 2-3 years and we see this segment contributing to about a quarter of our revenue." Parle Products enjoys a market share of 15 per
The company will invest Rs 200 crore in the new plant
Parle has changed its Marie's positioning as a product influenced by British traditions and recipe against the indigenised Britannia