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Page 2 - Parle

ITC standing out in a cluttered FMCG market with focus on quality

ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation

ITC standing out in a cluttered FMCG market with focus on quality
Updated On : 09 Sep 2019 | 12:49 PM IST

Biscuits to soaps, slowdown pain for FMCG companies comes in small packs

Adi Godrej and ITC Chairman Sanjiv Puri were in Delhi this month to meet Finance Minister Nirmala Sitharaman as part of an outreach programme to tackle the slowdown

Biscuits to soaps, slowdown pain for FMCG companies comes in small packs
Updated On : 23 Aug 2019 | 2:14 AM IST

Parle may cut up to 10,000 jobs, slash production as slowdown bites

A sharp drop in Parle's biscuit sales means the company may have to slash production

Parle may cut up to 10,000 jobs, slash production as slowdown bites
Updated On : 21 Aug 2019 | 12:33 PM IST

Parle infuses fresh life into two legacy brands to carve a wider niche

Krackjack and Monaco get a brand refresh as the company looks to carve a wider niche in the crackers market and build its millennial credentials

Parle infuses fresh life into two legacy brands to carve a wider niche
Updated On : 13 Mar 2019 | 11:12 PM IST

Serving freshly-baked strategy: Parle goes beyond conventional advertising

Parle's new 20-20 campaign tries to project itself as a representative of young India and the message from is that you deserve full marks if you think the way modern India does

Serving freshly-baked strategy: Parle goes beyond conventional advertising
Updated On : 01 Aug 2018 | 9:38 PM IST

Parle takes one step at a time

Carpet bombing will not work, so company goes slow with Fresh Harvest rollout

Parle takes one step at a time
Updated On : 26 Jul 2017 | 10:11 PM IST

Parle eyes 25% revenue from premium range in next 2-3 years

With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue from this segment over the next two to three years. "Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mother brand, Parle. "Hence, we wanted to create a distinct identity for these set of brands, and hence Parle Platina came about, which will consolidate our premium brands under one division," Parle Products Category Head Mayank Shah told PTI. The new division will also include the company's gourmet snack offering Parle Mexitos. The premium segment is growing at 15-20 per cent for the company and Shah said, "there is a huge growth potential for premium products over the next 2-3 years and we see this segment contributing to about a quarter of our revenue." Parle Products enjoys a market share of 15 per

Parle eyes 25% revenue from premium range in next 2-3 years
Updated On : 07 May 2017 | 5:13 PM IST

Parle to set up manufacturing facility in Uttarakhand

The company will invest Rs 200 crore in the new plant

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Updated On : 07 Mar 2016 | 1:37 AM IST

Parle to challenge Britannia and local companies with re-branded Marie

Parle has changed its Marie's positioning as a product influenced by British traditions and recipe against the indigenised Britannia

Parle to challenge Britannia and local companies with re-branded Marie
Updated On : 23 Feb 2016 | 3:14 PM IST