Page 7 - Patanjali Ayurved

Patanjali claim on carcinogenic mustard oil not supported by quoted study

Baba Ramdev-led FMCG firm had quoted a US Institute Hexagon as saying a solvent used to extract oil is cancer causing

Ramdev's Patanjali rapped by ASCI for misleading hair oil, washing powder ads

The advertising sector watchdog has ruled that the advertisements of the group 'unfairly denigrate' other products

Patanjali to invest Rs 1,150 crore in FY17; eyes doubling revenue

Patanjali Ayurved reported a turnover of Rs 5,000 crore in the last fiscal and is looking to also enter the diary segment

Baba Ramdev's Patanjali aims to double its revenue to Rs 10,000 cr in 2016-17

FMCG major aims to beat Nestle, P&G & Colgate

SEA to move FSSAI, ASCI against Patanjali mustard oil ad

Patanjali's advertisement had claimed that kacchi ghani mustard oil of other brands are 'adulterated'

The new business tycoons

Out of nowhere, national and international investors, financial analysts, media and consumers have been taken by surprise at the incredible surge in popularity (and size of business) of spiritual gurus. The poster boy, of course, is Baba Ramdev, and the spectacular growth of Patanjali Ayurved, which boasted of revenue of Rs 2,000 crore in the last financial year, and claims to nearing the Rs 5,000-crore revenue in the current financial year. While profitability numbers are harder to come by, it can be safely assumed Patanjali has its arithmetic right. It cannot expand without getting its basic business model in place. That is clear. Its rise has prompted most other babas to go back to the drawing board. Most of them are either scripting or re-jigging their business plans. The question is, what are the underlying factors for this trend? My submissions:Rising health concern: Consumers across the world are becoming increasingly conscious of their health and well-being, and getting wary ab