Page 2 - Pepsico Snacks
PepsiCo to invest Rs 514 cr to set up snacks plant in UP; create 1,500 jobs
The new investment plan is in line with PepsiCo's goal to double its snacks business in the country by 2022
 "PepsiCo to invest Rs 514 cr to set up snacks plant in UP; create 1,500 jobs")
PepsiCo going local in branded snacks, betting aggressively on Kurkure
New Delhi, 19 September Despite being an early bird in this category, PepsiCo India faces tough competition in branded packaged snacks, despite a surge in the country's consumption of these. PepsiCo was a pioneer, introducing global standard potato chips under the Lays label and crunchy snacks under Kurkure. Today, it stands behind two local entities, Haldiram Foods and Balaji Wafers, in the Rs 335.6-billion savoury snacks market. And ITC, now at fourth spot, is catching up. Parle Products is fifth. Till 2016, PepsiCo was ahead of ITC and Balaji. What has remained constant is the underlying theme of the market, where regional flavour is the consumer's preference. Four of the top five companies are home-grown and have portfolios skewed towards traditional Indian tastes. Haldiram's and Balaji are known for typical traditional snacks and late entrant ITC has also relied on basic Indian tastes for success. "The population in different regions of India are migrating towards urban business .
 "PepsiCo going local in branded snacks, betting aggressively on Kurkure")
