The Indian entertainment industry suffered a staggering loss of Rs 22,400 crore in 2023 due to piracy, according to a report released on Wednesday, that advocated for stronger regulations and collaborative efforts to effectively mitigate piracy risks. According to "The Rob Report" by EY and the Internet and Mobile Association of India (IAMAI), 51 per cent of media consumers in India access content from pirated sources, with streaming services being the most significant contributor at 63 per cent. "The size of India's piracy economy was Rs 22,400 crore in 2023, ranking fourth against the segment-wise revenue generated by India's Media and Entertainment industry. "Of this, Rs 13,700 crore was generated from pirated content from movie theatres while Rs 8,700 crore was generated from OTT platforms' content. The potential GST losses of up to Rs 4,300 crore were estimated to have been incurred," it said. Piracy refers to the unauthorized copying, distribution, or use of copyrighted ...
Accessing pirated websites carries a higher risk of malware infection for Indian consumers compared to other platforms like those of adult content and gambling advertisements, says a study conducted by cybersecurity experts. Indian consumers underestimate their true cyber risk when using piracy sites, and there is an urgent need to address cybersecurity threats associated with these websites, as per the study by experts at the Indian School of Business (ISB). The 18-24 age group exhibits low awareness levels of cyber risks despite frequent engagement with these platforms, said 'The Piracy-Malware Nexus in India: A Perceptions and Experience and Empirical Analysis' report released here on Tuesday. It has been co-authored by Professor Manish Gangwar and Dr Shruti Mantri from the ISB Institute of Data Science and Dr Paul Watters, adjunct professor of cybersecurity at the La Trobe University, Melbourne. According to the report, "accessing pirated websites carries a higher risk of malwa
Over 29 per cent came from search and the rest through social media, referrals and other sources