The pre-wedding photo-shoot which captures the couple's courtship is the hot new trend in the wedding market
Actors Naga Chaitanya and Sobhita Dhulipala officially announced their relationship with an engagement in August. Ahead of their wedding on Dec 4, their pre-wedding pics are getting viral
An average Indian couple spends around 2x on weddings versus education (pre-primary to graduation), according to the Jefferies note, which is in sharp contrast to countries such as the United States
Middle-class India has a new obsession: pre-wedding videos. They're extravagantly designed and choreographed, with music, dance routines and, often, movie-style sets
The biggest hurdle with online weddings is convincing family elders to forgo their ideas of a grand event
Business Standard spoke to three of India's top designers - Ritu Kumar, Gaurav Gupta and Tarun Tahiliani - and sought for prospective brides their advice on how to choose the best wedding outfit
Pre-wedding photography - and sets, costumes, make-up and styling - is the latest craze to hit wedding-obsessed Indians