Product Differentiation
YouTube aims to bring Shorts into the limelight, says Satya Raghavan
Raghavan said the firm was constantly adding more product features, depending on how consumers are using some of the existing ones, so that the product becomes more robust
 "YouTube aims to bring Shorts into the limelight, says Satya Raghavan")
Updated On : 27 Sep 2021 | 11:31 PM IST
ITC standing out in a cluttered FMCG market with focus on quality
ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation
 "ITC standing out in a cluttered FMCG market with focus on quality")
Updated On : 09 Sep 2019 | 12:49 PM IST
The power of simple ideas
Some authors might be overstating the case for product differentiation at the cost of all else
Updated On : 29 May 2018 | 6:00 AM IST
