Public Relations

Bureaucrats not 'rath prabharis' but nodal officers to oversee Yatra: Govt

The campaign will cover 260,000 gram panchayats and over 3,700 urban local bodies (ULBs) in around 14,000 locations across India

PR body ties up with Mediation Mantras to resolve disputes via conciliation

The aim is to encourage a mediation mindset that helps individuals and firms shift from an adversarial win-lose method of approaching business and human interaction, to a win-win way for all

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Adfactors PR's Madan Bahal to be inducted in Page's Hall of fame on Sept 18

Madan Bahal is interested in long-term engagements that build strong stakeholder relationships for his clients and built his firm with a view of public relations entirely consistent

Public relations business rides on rising budgets

The Tata group's decision last week to end its long-term contract with Edelman, which was routed through Rediffusion Y&R, by January, has turned the focus on the sweeping changes taking place in the public relations (PR) business.The possibility of a change of PR mandate by the Tatas has created a flutter in the industry. The ~60-crore account, one of the largest in the business, represents over 4.4 per cent of the ~1,315-crore turnover of the PR industry. Only nine Indian PR companies have annual revenues of more than ~30 crore and five earn over ~60 crore, according to a study undertaken by Feedback Business Consulting Services along with the Public Relations Consultants Association of India. The Tata account can change the fortunes of any agency. A Tata group spokesperson declined to comment on the matter.The PR industry in India is tiny when compared to advertising. Advertising billings for 2017 are estimated at ~62,000 crore and the fees ad agencies and media buying houses ...