Business Standard

Puma Reebok

Sportswear brands ride the athleisure wave, double India biz in two years

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

Sportswear brands ride the athleisure wave, double India biz in two years
Updated On : 26 Dec 2023 | 10:00 AM IST

Puma names Anushka Sharma brand ambassador, aims to boost women's business

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

Puma names Anushka Sharma brand ambassador, aims to boost women's business
Updated On : 20 Dec 2022 | 6:37 PM IST

Food to air conditioners: Consumers press order button as markets reopen

QSRs wanting a slice of lockdown trade to white-collar workers dressing down in athleisure, demand for non-discretionary items has spiked since May 17

Food to air conditioners: Consumers press order button as markets reopen
Updated On : 31 May 2020 | 10:40 PM IST

Puma & Reebok: Two for the run

The author weighs in on the 'lockable' Puma Ignite Disc and the uber flexible Reebok ZPrint Run

Puma & Reebok: Two for the run
Updated On : 25 Jun 2016 | 12:11 AM IST