Business Standard

Reebok India

Aditya Birla Fashion to sell Reebok merchandise in India; stock surges 6%

This deal marks a foray for ABFRL into India's fast-growing sports and activewear segment.

Aditya Birla Fashion to sell Reebok merchandise in India; stock surges 6%
Updated On : 14 Dec 2021 | 1:18 PM IST

Aditya Birla Fashion to buy exclusive rights to Reebok in India

Shares of ABFRL jumped 4.6% to 279 rupees after the announcement

Aditya Birla Fashion to buy exclusive rights to Reebok in India
Updated On : 14 Dec 2021 | 12:22 PM IST

Reebok Zig Kinetica: Comfy sneakers that can handle some performance too

The new Zig Kinetica tones down the midsole disfiguration a bit and fuses it with the sneaker culture of the time

Reebok Zig Kinetica: Comfy sneakers that can handle some performance too
Updated On : 06 Mar 2020 | 9:53 PM IST

Reebok Forever Floatride Energy is best-suited for a beginner runner

The Floatride foam midsole is surprisingly cushioned for a shoe that weighs just 250gm a piece

Reebok Forever Floatride Energy is best-suited for a beginner runner
Updated On : 20 Dec 2019 | 10:33 PM IST

Rebooting Reebok

The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

Rebooting Reebok
Updated On : 19 Sep 2016 | 9:15 PM IST

Reebok India wants to grow in fitness, sports

Reebok has around 250 stores in India and plans to add 10 more a year

Reebok India wants to grow in fitness, sports
Updated On : 21 Aug 2016 | 8:28 PM IST