Edelweiss, Tata Salt, Amul, Samsung and a clutch of other companies commit close to Rs 10 cr for the Olympics, look at ways to maximise viewer interest and involvement
Indian trio of Laishram Bombayla Devi, Laxmirani Majhi and Deepika Kumari made the quarters of the recurve event
Led by Phelps, the 554-member US delegation appeared in blazers designed by Polo Ralph Lauren and worn over T-shirts whose striped bars bore an unfortunate resemblance to the Russian flag
"Look, we're extremely proud to be the host of the Games, but has there been any benefit to us?" asked Lilian Sales, a Mangueira resident
Ceremony organisers had to make do with a budget that's a fraction of the amount spent by 2012 Olympics host London
Lifeguards at the Rio Games have perhaps the best view in the house, as they are among the few people permitted on the pool deck
The track and field events at the Olympics this month will showcase elite athletic talent and, if you look closely, creative subterfuge
Marking the opening of Rio Olympics, Google introduced the 2016 Doodle Fruit Games
The 2016 Olympic Games will kick-off in Rio on Friday with the opening ceremony at the Maracana Stadium
There were speculations of rift between Leander Paes and Rohan Bopanna when the latter preferred to partner with lower ranked Saketh Myneni
Top seed Novak Djokovic will face Juan Martin del Potro in his opener on Saturday
The app will keep fans hooked with play-by-play results and real-time medal tables
It was an initiative driven by the Brazilian govt to mark the countdown to the day before the opening ceremony of the Olympic Summer Games
Brazil, the five-time world champions, have never won a gold at the Olympics
Organisers are hoping the start of the Games will erase months of bad publicity for Rio
TV viewership expected to drop significantly as action shifts online
The theme of the Olympic Games ceremony called on Earthlings to replant and save the planet
India's biggest-ever contingent - which has grown from 83 at London to 119 in Rio de Janeiro - faces a formidable task to improve on the six medals won in 2012
Olympian medal-winning shooter Bindra walked off in the front with the Indian tri-colour in hand as other athletes of the country followed his path to the stage
Visitors to Rio could come away with very different impressions of the city - from pockets of wealth to poverty to crime - depending on the events they choose to attend