Rooh Afza

Delhi HC restrains sale of Dil Afza on trademark lawsuit by Rooh Afza

The Delhi High Court has restrained the manufacture and sale of sweet beverage concentrate 'Sharbat Dil Afza' during the pendency of a lawsuit for alleged trademark infringement by Hamdard Dawakhana which sells 'Rooh Afza'. A bench of justices Vibhu Bakhru and Amit Mahajan said that prima facie, 'Rooh Afza' served as the source identifier for Hamdard for over a century and has acquired immense goodwill and it was essential to ensure that the competitors keep a safe distance from the mark. The court's order came on an appeal by Hamdard (appellant) against a single judge's order refusing to pass an interim order to restrain 'Dil Afza' manufacture Sadar Laboratories (respondent) from allegedly indulging in trademark infringement. "It is not difficult to conceive that a person who looks at the label of 'DIL AFZA' may recall the label of 'ROOH AFZA' as the word 'AFZA' is common and the meaning of the words 'ROOH' and 'DIL', when translated in English, are commonly used in conjunction," .

Delhi HC refuses interim relief to Rooh Afza against Dil Afza manufacturers

The plaintiffs sought an interim order of injunction against the defendant

Rooh Afza, relished across the heated borders, eyes new palates

The drink brings about $45 million of profit a year in India alone, its manufacturer says, most of it going to a trust that funds schools, universities and clinics

Hamdard says Rooh Afza back in markets, rejects rumours about family feud

Hamdard Laboratories dispelled rumours regarding the shortage of the drink during the crucial Ramzan month

Rooh Afza stirs up the youth potion

Hamdard looks to refresh its century-old brand by extending it into new products, hopes to encash its retro legacy