InMobi's social media arm Roposo is in discussions with Reliance Retail for a social commerce related business deal which is expected to be rolled out in the next two quarters, a top official said
It's the first creator-led brand launched by Roposo since it entered video-led live commerce; in the coming year it plans to launch 10,000 creator led brands that can also be leveraged on Glance
Live commerce, a format that allows users to shop online while watching live video streaming events, could hit $300 bn in sales in China this year. It is still at a nascent stage in India
Glance Collective will be the first-of-its kind strategic alliance for global content creator and commerce platform
Glance is also the owner of video-sharing social media platform Roposo
Local contenders have cashed in on the Chinese short video app's exit but acquiring the scale to sustain themselves will be a huge challenge going forward
In a bold move in 2018, it reimagined mobile advertising and developed a first-of-its-kind lock-screen content platform, which has 115 mn users across Asia today
Since the ban on Chinese apps including TikTok in June, Roposo's user base has been rapidly growing, with daily downloads touching 6 billion in the aftermath of the ban
Glance, positioned as a subsidiary of InMobi, has so far raised one round of $45 million from Mithril Capital
It has successfully managed to break into the next level of Indian customers that Facebook and Google have been struggling to do
Roposo launched in 2013, and had started as a discovery platform for women's fashion
Fashion social network Roposo has appointed Anand Jha as head of design and Saurabh Khullar as head of sales. Anand will look after the entire user interface and user experience. The IIT Delhi alumnus has worked as a mentor and guest faculty at design schools in IIT Delhi and Ambedkar University's School of Design, and was previously associated with Delhivery as senior manager-technology. Khullar, who has experience in sales and marketing across FMCG, telecom and digital media sectors, will be responsible for setting up monetisation channels across India for Roposo.On a creative journeyVolocity has appointed Jaideep Singh, the erstwhile business head, integrated network solutions, of Viacom18, as managing director. Singh assumes his new role with Volocity as international creative and brand development company embarks on a global expansion into Asia Pacific and the Middle East, to guide the company's entry and growth in new markets. As part of its global footprint in creative content,
Bertelsmann has closed the second leg of Series B round