Page 2 - Rural Consumption

FMCG makers encouraged by early trends; hope for rural growth in next qtrs

Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey. Moreover, the makers are also expecting rural sales to bounce back in the coming quarters helped by a good harvest and softening of general inflation. While winter products are doing well on new-age channels such as e-commerce and modern trade channels. Marico COO India Business and CEO New Business Sanjay Mishra said winter has always been a crucial season for some products in their portfolio like body lotion and the Saffola Immuniveda range, especially from the northern region. This year again we have seen consumption going up for both of these as we enter winter, Mishra t

Patchy rains, inflation hit rural sales of FMCG companies: NielsenIQ

Volumes decline 3.6%; urban areas sustain at 1.2 %: NielsenIQ

FMCG companies watch rural demand with bated breath as pain persists

In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform

As rural demand weakens, FMCG distributors offer more credit to retailers

The frequency with which distributors procure stocks from companies has reduced

Jubilant Food, Bata: Consumption stocks get leg up amid festive boost

Nine-day Navratri festival saw retailers witness the highest footfalls in two-three years across segments such as automobiles, consumer appliances, and apparels

HUL to Relaxo Footwears: Analysts upbeat on consumption-related stocks

Changes in the income-tax, likely good monsoon and the on-going above normal Rabi acreage along with higher MSPs are the key triggers analysts are betting on for the consumption revival

Rural consumers' brand adoption

The question remains whether rural households that experimented with a packaged branded atta or packaged branded detergent will continue to use the same

Early signs of recovery in rural India

Betw­een March and May, consumer sentiments in rural India fell more than twice as much as in urban India

Second wave dents rural economy leading to knock-on effect on recovery

With several state governments announcing local and state-wide lockdowns, economic impact would not only dent rural households' fragile financial health, but rural consumption is also decreasing

The rural worry

Bharat is suffering on multiple counts

The coming long spell of demand drought

Looks like India's demand curve has shifted downwards for a couple of years at least, writes Shailesh Dobhal

Middle-aged, older people to drive future consumption in India: BCG

Despite the Covid-19 pandemic, consumption will continue to grow at a steady pace, the consultancy says, tripling in size in 10 years

Rural consumption better placed during Covid-19 pandemic, shows data

An EcoScope report of Motilal Oswal Financial Services says that while urban consumption declined 18 per cent year-on-year

Raise demand via govt spending

As demand rises, supply would increase correspondingly and so would employment and overall growth

Despite challenging economic environment, Bharat to drive Maruti's sales

Rural buying 41% of the total during Apr-Aug

Tata Steel output back at 100% led by rural demand, good monsoon: Narendran

The company is now less dependent on exports compared to the first quarter, he added

As Covid-19 reaches hinterland, is India's rural growth story getting over?

A recent report by Credit Suisse cautions that the spread of Covid-19 infections to Tier-III and -IV cities could stall the growth momentum

Britannia to pump in Rs 700 crore in 2.5 years, says MD Varun Berry

The domestic biscuits market is estimated to have grown between 15-17 per cent in Q1, led by in-home consumption in urban areas and migrants making their way back to the countryside.

June FMCG sales back to pre-Covid-19 levels, thanks to rural India: Nielsen

According to Nielsen, both urban and rural sales are growing but the recovery/sales from the undeveloped semi-urban/rural quarters are much faster

M&M: Rural demand, normal monsoons and higher MSP to support volumes

Capital allocation, urban volumes, new regime key factors to be seen